When and how to infer heuristic consideration set rules of consumers
Year of publication: |
June 2017
|
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Authors: | Bremer, Lucas ; Heitmann, Mark ; Schreiner, Thomas F. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 2, p. 516-535
|
Subject: | Noncompensatory inference | Preference measurement | Conjoint analysis | Market research | Method comparison | Simulation | Marktforschung | Conjoint-Analyse | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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