Pricing strategy : a review of 22 years of marketing research
Year of publication: |
September 2017
|
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Authors: | Kienzler, Mario ; Kowalkowski, Christian |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 78.2017, p. 101-110
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Subject: | Pricing strategy | Literature review | Content analysis | Marketing | Takeaways | Bibliometrie | Bibliometrics | Preismanagement | Marktforschung | Market research |
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