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Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu (contributor) - 2010
Persistent link: https://www.econbiz.de/10003982068
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Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu; Rosa, Jose Antonio - In: Journal of business research : JBR 63 (2010) 6, pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
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Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.; Rosa, Jose Antonio; Viswanathan, Madhu - In: Journal of business research : JBR 63 (2010) 6, pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
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Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu; Sridharan, Srinivas; Ritchie, Robin - In: Journal of business research : JBR 63 (2010) 6, pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
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A naturological approach to marketing exchanges : implications for the bottom of the pyramid
Hill, Ronald Paul - In: Journal of business research : JBR 63 (2010) 6, pp. 602-607
Persistent link: https://www.econbiz.de/10003982093
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Making theory and practice in subsistence markets : an analytic autorthnography of MASAZI in Accra, Ghana
DeBerry-Spence, Benet́ - In: Journal of business research : JBR 63 (2010) 6, pp. 608-616
Persistent link: https://www.econbiz.de/10003982094
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Impulse buying and variety seeking : a trait-correlates perspective
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of business research : JBR 63 (2010) 3, pp. 276-283
Persistent link: https://www.econbiz.de/10003959644
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Integrating marketing databases through regressed microsegmentation
Cannon, Hugh M.; Williams, David L.; Yoon, Sung-joon - In: Journal of business research : JBR 63 (2010) 4, pp. 424-430
Persistent link: https://www.econbiz.de/10003962307
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Golder's historical method in research in marketing
Thompson, Ann-Marie K. - In: Journal of business research : JBR 63 (2010) 12, pp. 1269-1272
Persistent link: https://www.econbiz.de/10008747515
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Intègraphy : a multi-method approach to situational analysis
Levy, Sidney J.; Kellstadt, Charles H. - In: Journal of business research : JBR 65 (2012) 7, pp. 1073-1077
Persistent link: https://www.econbiz.de/10009562162