//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~language:"eng"
~subject:"Branche"
~subject:"Deutschland"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"Market research"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Bedarfs- und Marktforschung in...
Similar by subject
Narrow search
Delete all filters
| 24 applied filters
Year of publication
From:
To:
Subject
All
Branche
Deutschland
Internet
Konsumentenverhalten
Market research
Marketing management
Marktforschung
National culture
Theory
Consumer behaviour
50
Theorie
33
Marketingmanagement
16
Bibliometrics
14
Bibliometrie
14
Marketing
14
Brand management
10
Markenführung
10
USA
10
United States
10
Befragung
8
Interview
8
Brand
7
Markenartikel
7
Innovation
6
Marketing theory
6
Marketingtheorie
6
Measurement
6
Messung
6
Subsistence economy
6
Subsistenzwirtschaft
6
Beziehungsmarketing
5
Brand image
5
Conjoint analysis
5
Conjoint-Analyse
5
Markenimage
5
Marketing research
5
Qualitative Methode
5
Qualitative method
5
Relationship marketing
5
Sampling
5
Scientific method
5
Stichprobenerhebung
5
Wissenschaftliche Methode
5
Advertising
4
more ...
less ...
Online availability
All
Undetermined
41
Type of publication
All
Article
159
Book / Working Paper
4
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Collection of articles of several authors
Mehrbändiges Werk
Sammelwerk
Article in journal
161
Hochschulschrift
3
Thesis
3
Handbook
2
Handbuch
2
Systematic review
2
Übersichtsarbeit
2
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Fallstudie
1
Konferenzschrift
1
Verzeichnis
1
more ...
less ...
Language
All
English
German
71
Author
All
Lee, Nick
5
DeSarbo, Wayne
4
Roberts, John H.
4
Viswanathan, Madhu
4
Dolnicar, Sara
3
Kayande, Ujwal
3
Rossiter, John R.
3
Stremersch, Stefan
3
Choi, Seung-chan
2
Craig, C. S.
2
Dekimpe, Marnik G.
2
Douglas, Susan P.
2
Franke, George R.
2
Grover, Rajiv
2
Grün, Bettina
2
Harker, Patrick T.
2
Kamakura, Wagner A.
2
Kipnis, Eva
2
Ko, Eunju
2
Laroche, Michel
2
Leeflang, Peter
2
Lehmann, Donald R.
2
Ortinau, David J.
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Rosa, Jose Antonio
2
Schillewaert, Niels
2
Steenkamp, Jan-Benedict E. M.
2
Weijters, Bert
2
Winter, Russell S.
2
Abe, Shuzo
1
Agrawal, Jagdish
1
Albaum, Gerald S.
1
Allen, Neal
1
Alpert, Frank
1
Amato, Christie
1
Ambaye, Michele
1
Armstrong, Jon Scott
1
Astous, Alain d'
1
Babakus, Emin
1
more ...
less ...
Published in...
All
Advances in business information systems and analytics (ABISA) book series
Advances in spatial science
Band ... der Schriftenreihe Spektrum Bundesstatistik
Erfurter Hefte zum angewandten Marketing
European journal of marketing : EJM
Europäische Hochschulschriften / 5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
International journal of market research
38
Journal of consumer behaviour : an international research review
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of marketing
20
Journal of retailing and consumer services
20
Psychology & marketing
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Journal of economic psychology : research in economic psychology and behavioral economics
14
Marketing intelligence & planning
14
SAGE library in marketing
14
Journal of retailing
13
The journal of brand management : an international journal
13
Australasian marketing journal
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
European research : marketing, opinion, advertising
11
International journal of consumer studies
11
Technological forecasting & social change : an international journal
11
Consumer goods Europe
10
Journal of historical research in marketing
10
Journal of marketing education : JME
10
more ...
less ...
Source
All
ECONIS (ZBW)
163
Showing
1
-
10
of
163
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Feedback information and consumer motivation : the moderating role of positive and negative reference values in self-regulation
Sobh, Rana
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 963-986
Persistent link: https://www.econbiz.de/10009231671
Saved in:
2
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
3
An investigation of the structure of expectancy-value attitude and its implications
Yi, Youjae
- In:
International journal of research in marketing : IJRM ; …
6
(
1989
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10001088008
Saved in:
4
Mixed Markov and latent Markov modelling applied to brand choice behaviour
Stig Poulsen, Carsten
- In:
International journal of research in marketing : IJRM ; …
7
(
1990
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10001095326
Saved in:
5
Contribution of southern authors in major marketing publications
Fields, D. M.
- In:
Journal of business research : JBR
22
(
1991
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10001098797
Saved in:
6
Integrating strategy, industrial product innovation and marketing research
Rosenberg, Richard D.
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
3
,
pp. 199-211
Persistent link: https://www.econbiz.de/10001069421
Saved in:
7
Marketing data analysis by dual scaling
Nishisato, Shizuhiko
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
3
,
pp. 151-170
Persistent link: https://www.econbiz.de/10001069434
Saved in:
8
Costs and benefits of selected response inducement techniques in mail survey research
Martin, Warren S.
(
contributor
)
- In:
Journal of business research : JBR
19
(
1989
)
1
,
pp. 67-79
Persistent link: https://www.econbiz.de/10001070113
Saved in:
9
Market segmentation : a review
Beane, T. P.
- In:
European journal of marketing : EJM
21
(
1987
)
5
,
pp. 20-42
Persistent link: https://www.econbiz.de/10001072506
Saved in:
10
An analysis of choice criteria using conjoint analysis
Fletcher, Keith
- In:
European journal of marketing : EJM
22
(
1988
)
9
,
pp. 25-33
Persistent link: https://www.econbiz.de/10001075997
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->