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~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
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~isPartOf:"Gabler Edition Wissenschaft / Business-to-Business-Marketing"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
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~language:"eng"
~type_genre:"Collection of articles of several authors"
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Measuring electronic Word-of-Mouth effectiveness : developing and applying the eWOM trust scale
Weitzl, Wolfgang
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2017
Persistent link: https://www.econbiz.de/10011542277
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2
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina
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2016
Persistent link: https://www.econbiz.de/10011505956
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Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
Gross, Philip
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2015
Persistent link: https://www.econbiz.de/10010438889
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Unit pricing : empirical investigations of its influences at the product and retailer levels
Himbert, Lena
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2016
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1st edition 2016
Persistent link: https://www.econbiz.de/10011450611
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Werbegeschichte(n) : Markenkommunikation zwischen Tradition und Innovation
Heinemann, Sabine
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2019
Persistent link: https://www.econbiz.de/10012042461
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Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought
Dühring, Lisa
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2017
Persistent link: https://www.econbiz.de/10011640104
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7
Beiträge zur Dienstleistungsforschung 2016
Büttgen, Marion
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Workshop Dienstleistungsmarketing <19., 2016, …
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2017
Persistent link: https://www.econbiz.de/10011640116
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The paradox of points : theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs
Köcher, Sören
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2015
Persistent link: https://www.econbiz.de/10010510846
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9
Customer co-design : a study in the mass customization industry
Thallmaier, Stefan R.
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2015
Persistent link: https://www.econbiz.de/10010425455
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Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian
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2014
Persistent link: https://www.econbiz.de/10010427923
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