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~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Branche"
~subject:"Deutschland"
~subject:"Market research"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammlung"
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Viswanathan, Madhu
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Advances in business information systems and analytics (ABISA) book series
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Band ... der Schriftenreihe Spektrum Bundesstatistik
Europäische Hochschulschriften / 5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Journal of marketing research : JMR
172
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Qualitative market research : an international journal
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Jahrbuch der Absatz- und Verbrauchsforschung
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42
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38
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32
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of marketing
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Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Erfurter Hefte zum angewandten Marketing
18
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
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Psychology & marketing
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Marketing theory
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The journal of product innovation management : an international publication of the Product Development & Management Association
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European journal of operational research : EJOR
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International journal of wine business research : IJWBR
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Journal of economic psychology : research in economic psychology and behavioral economics
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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ECONIS (ZBW)
185
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1
An investigation of the structure of expectancy-value attitude and its implications
Yi, Youjae
- In:
International journal of research in marketing : IJRM ; …
6
(
1989
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10001088008
Saved in:
2
Mixed Markov and latent Markov modelling applied to brand choice behaviour
Stig Poulsen, Carsten
- In:
International journal of research in marketing : IJRM ; …
7
(
1990
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10001095326
Saved in:
3
Contribution of southern authors in major marketing publications
Fields, D. M.
- In:
Journal of business research : JBR
22
(
1991
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10001098797
Saved in:
4
Integrating strategy, industrial product innovation and marketing research
Rosenberg, Richard D.
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
3
,
pp. 199-211
Persistent link: https://www.econbiz.de/10001069421
Saved in:
5
Marketing data analysis by dual scaling
Nishisato, Shizuhiko
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
3
,
pp. 151-170
Persistent link: https://www.econbiz.de/10001069434
Saved in:
6
Costs and benefits of selected response inducement techniques in mail survey research
Martin, Warren S.
(
contributor
)
- In:
Journal of business research : JBR
19
(
1989
)
1
,
pp. 67-79
Persistent link: https://www.econbiz.de/10001070113
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7
Radical behaviorism and consumer research : theoret. promise and empir. problems
Foxall, Gordon R.
- In:
International journal of research in marketing : IJRM ; …
4
(
1987
)
2
,
pp. 111-129
Persistent link: https://www.econbiz.de/10001041163
Saved in:
8
Selection and implementation of processing strategies in consumer evaluative judgment and choice
Astous, Alain d'
- In:
International journal of research in marketing : IJRM ; …
4
(
1987
)
2
,
pp. 99-110
Persistent link: https://www.econbiz.de/10001041165
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9
A free response approach to the measurement of brand perceptions
Boivin, Yvan
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
1
,
pp. 11-17
Persistent link: https://www.econbiz.de/10001041174
Saved in:
10
Managerial intervention in forecasting : an empir. investigation of forecast manipulation
Mathews, Brian P.
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10001041175
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