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Developing successful global strategies for marketing luxury brands

Mosca, Fabrizio (ed.); Casalegno, Cecilia (ed.); … - 2021

"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury...

Persistent link: https://www.econbiz.de/10012316392

Developing successful global strategies for marketing luxury brands

Mosca, Fabrizio (ed.); Casalegno, Cecilia (ed.); … - 2021

Persistent link: https://www.econbiz.de/10012499298

Capturing, analyzing, and managing word-of-mouth in the digital marketplace

Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

Persistent link: https://www.econbiz.de/10011375425

Capturing, analyzing, and managing word-of-mouth in the digital marketplace

Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016

Persistent link: https://www.econbiz.de/10011375482

Handbook of research on promotional strategies and consumer influence in the service sector

Panwar, Upendra Singh (ed.); Kumar, Raj (ed.); … - 2016

"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--

Persistent link: https://www.econbiz.de/10011472393

Leveraging consumer behavior and psychology in the digital economy

Mohd Suki, Norazah (ed.); Norbayah Mohd Suki (ed.) - 2020

""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--

Persistent link: https://www.econbiz.de/10012135431

Exploring the dynamics of consumerism in developing nations

Gbadamosi, Ayantunji (ed.) - 2019

of India-children as learners and teachers: Na / Adya Sharma -- Place brand -- a case of two cities / Sanya Ojo -- The … youth stay up late lifestyle in branded places / Bambang Sukma Wijaya -- Balancing regulatory interests: protecting … of MMM in emerging markets / Dayo Abinusawa -- Country-of-origin effect and consumer ethnocentrism: the brand perception …

Persistent link: https://www.econbiz.de/10011979788

Strategies and tools for managing connected consumers

Ho, Ree Chan (ed.) - 2020

What motivates young technology-literate consumers in densely population areas? / Narasimha Vajjhala, American University of Nigeria, Nigeria, Kenneth Strang, Walden University, United States -- The new horizon of PR : community management, zeynep genel, okan university, Turkey -- Understanding...

Persistent link: https://www.econbiz.de/10012016008

Green marketing as a positive driver toward business sustainability

Naidoo, Vannie (ed.); Verma, Rahul (ed.) - 2020

behaviour and its implications on brand marketing strategy : green consumer behaviour and its implications on brand marketing …

Persistent link: https://www.econbiz.de/10012033364

Understanding consumer behavior and consumption experience

Rajagopal; Castaño, Raquel - 2015

"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by...

Persistent link: https://www.econbiz.de/10010501247