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Advertising
31
Werbung
31
Advertising effects
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Brand
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Creativity
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Gesundheit
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Health
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Markenartikel
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Okazaki, Shintaro
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Advertising theory
Journal of advertising research
295
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
144
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Journal of marketing
96
Journal of marketing research : JMR
95
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
European journal of operational research : EJOR
74
Journal of historical research in marketing
70
European journal of marketing : EJM
67
Journal of promotion management : innovations in planning and applied research
64
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
55
International journal of industrial organization
53
Psychology & marketing
53
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Markenartikel : das Magazin für Markenführung
43
Marketing : ZFP ; journal of research and management
42
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
The journal of industrial economics
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
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ECONIS (ZBW)
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Theories about health and advertising
Wolburg, Joyce M.
- In:
Advertising theory
,
(pp. 506-526)
.
2012
Persistent link: https://www.econbiz.de/10009524020
Saved in:
2
Four theories of how IMC works
Moriarty, Sandra E.
;
Schultz, Don E.
- In:
Advertising theory
,
(pp. 491-505)
.
2012
Persistent link: https://www.econbiz.de/10009524021
Saved in:
3
Theory and law
Richards, Jef I.
- In:
Advertising theory
,
(pp. 480-490)
.
2012
Persistent link: https://www.econbiz.de/10009524022
Saved in:
4
Ethics and advertising theory
Drumwright, Minette E.
- In:
Advertising theory
,
(pp. 463-479)
.
2012
Persistent link: https://www.econbiz.de/10009524024
Saved in:
5
I know it when I see it : the definability and consequences of perceived fit in corporate social responsibility initiatives
Bower, Amanda B.
;
Grau, Stacy Landreth
- In:
Advertising theory
,
(pp. 449-459)
.
2012
Persistent link: https://www.econbiz.de/10009524025
Saved in:
6
Brand concepts and advertising
Krugman, Dean M.
;
Hayes, Jameson L.
- In:
Advertising theory
,
(pp. 434-448)
.
2012
Persistent link: https://www.econbiz.de/10009524026
Saved in:
7
Toward a social ecology of advertising
Wright-Isak, Christine
- In:
Advertising theory
,
(pp. 419-433)
.
2012
Persistent link: https://www.econbiz.de/10009524027
Saved in:
8
Social media and advertising theory
Gangadharbatla, Harshavardhan
- In:
Advertising theory
,
(pp. 402-416)
.
2012
Persistent link: https://www.econbiz.de/10009524028
Saved in:
9
In-game advertising and advergames : a review of the past decade's research
Youn, Seounmi
;
Lee, Mira
- In:
Advertising theory
,
(pp. 388-401)
.
2012
Persistent link: https://www.econbiz.de/10009524029
Saved in:
10
Lessons learned for teaching mobile advertising : critical review and future directions
Okazaki, Shintaro
- In:
Advertising theory
,
(pp. 373-387)
.
2012
Persistent link: https://www.econbiz.de/10009524030
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