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Advertising theory
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising research
9
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business research : JBR
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International Marketing Review
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SpringerLink / Bücher
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Breaking new ground in theory and practice
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European Journal of Marketing
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Journal of electronic commerce research : JECR
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The service industries journal
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Cutting edge international research
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Electronic markets : the international journal on networked business
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European Advertising Academy
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European journal of marketing : EJM
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International journal of electronic commerce : IJEC
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international marketing
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Journal of world business : JWB
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Psychology & marketing
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The Service Industries Journal
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Tourism management : research, policies, practice
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Universia business review : revista trimestral de Dirección de Empresas
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Advances in advertising research
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Bridging the gap between advertising academia and practice
1
Contemporary research in e-branding
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Cross-cultural buyer behavior
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Discussion paper series / Research Institute for Economics and Business Administration, Kobe University
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EAA Series
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Edward Elgar E-Book Archive
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Elgar original reference
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Gabler Research
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Handbook of research on global information technology management in the digital economy
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Handbook of research on international advertising
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Lessons learned for teaching mobile advertising : critical review and future directions
Okazaki, Shintaro
- In:
Advertising theory
,
(pp. 373-387)
.
2012
Persistent link: https://www.econbiz.de/10009524030
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Theory advancement in international advertising : drawing on theories from strategic management and international business
Taylor, Charles Raymond
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Advertising theory
,
(pp. 149-161)
.
2012
Persistent link: https://www.econbiz.de/10009524183
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