//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advertising theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Das große Buch der Kleinanzeig...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
31
Werbung
31
Advertising effects
2
Brand
2
Creativity
2
Gesundheit
2
Health
2
Kreativität
2
Markenartikel
2
Narrative Methode
2
Narrative method
2
Werbewirkung
2
Arzneimittel
1
Children
1
Computerspiel
1
Consumers
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Culture
1
Decision
1
Entscheidung
1
Ethics
1
Ethik
1
Internet marketing
1
Kinder
1
Kultur
1
Law
1
Marketing management
1
Marketingmanagement
1
Media usage
1
Medical device
1
Mediennutzung
1
Medizinprodukt
1
Mobile communications
1
Mobilkommunikation
1
Online-Marketing
1
Pharmaceuticals
1
Political opinion formation
1
Politische Willensbildung
1
Psychologie
1
more ...
less ...
Type of publication
All
Article
31
Type of publication (narrower categories)
All
Aufsatz im Buch
31
Book section
31
Language
All
English
31
Author
All
Okazaki, Shintaro
2
Ahn, Ho-young
1
Bolls, Paul D.
1
Bower, Amanda B.
1
Bradley, Samuel D.
1
Cannon, Hugh M.
1
Carlson, Les
1
Chang, Chingching
1
Dou, Xue
1
Drumwright, Minette E.
1
Duff, Brittany R. L.
1
Faber, Ronald J.
1
Gangadharbatla, Harshavardhan
1
Grau, Stacy Landreth
1
Haley, Eric
1
Ham, Chang-Dae
1
Haugtvedt, Curtis P.
1
Hayes, Jameson L.
1
Huh, Jisu
1
Koslow, Scott
1
Kotowski, Michael R.
1
Krugman, Dean M.
1
La Ferle, Carrie
1
Laczniak, Russell N.
1
Lee, Mira
1
Lee, Wei-Na
1
McQuarrie, Edward F.
1
Moorman, Marjolein
1
Moriarty, Sandra E.
1
Mueller, Barbara
1
Nan, Xiaoli
1
Neijens, Peter
1
Nelson, Michelle R.
1
Nyilasy, Gergely
1
Phelps, Joseph E.
1
Phillips, Barbara J.
1
Reid, Leonard N.
1
Richards, Jef I.
1
Rodgers, Shelly
1
Sasser, Sheila L.
1
more ...
less ...
Published in...
All
Advertising theory
Journal of advertising research
250
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
176
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
68
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
56
Psychology & marketing
55
SpringerLink / Bücher
55
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
NBER Working Paper
47
Journal of current issues and research in advertising
46
Working paper / National Bureau of Economic Research, Inc.
44
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
CESifo working papers
33
The journal of industrial economics
31
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Theories about health and advertising
Wolburg, Joyce M.
- In:
Advertising theory
,
(pp. 506-526)
.
2012
Persistent link: https://www.econbiz.de/10009524020
Saved in:
2
Four theories of how IMC works
Moriarty, Sandra E.
;
Schultz, Don E.
- In:
Advertising theory
,
(pp. 491-505)
.
2012
Persistent link: https://www.econbiz.de/10009524021
Saved in:
3
Theory and law
Richards, Jef I.
- In:
Advertising theory
,
(pp. 480-490)
.
2012
Persistent link: https://www.econbiz.de/10009524022
Saved in:
4
Ethics and advertising theory
Drumwright, Minette E.
- In:
Advertising theory
,
(pp. 463-479)
.
2012
Persistent link: https://www.econbiz.de/10009524024
Saved in:
5
I know it when I see it : the definability and consequences of perceived fit in corporate social responsibility initiatives
Bower, Amanda B.
;
Grau, Stacy Landreth
- In:
Advertising theory
,
(pp. 449-459)
.
2012
Persistent link: https://www.econbiz.de/10009524025
Saved in:
6
Brand concepts and advertising
Krugman, Dean M.
;
Hayes, Jameson L.
- In:
Advertising theory
,
(pp. 434-448)
.
2012
Persistent link: https://www.econbiz.de/10009524026
Saved in:
7
Toward a social ecology of advertising
Wright-Isak, Christine
- In:
Advertising theory
,
(pp. 419-433)
.
2012
Persistent link: https://www.econbiz.de/10009524027
Saved in:
8
Social media and advertising theory
Gangadharbatla, Harshavardhan
- In:
Advertising theory
,
(pp. 402-416)
.
2012
Persistent link: https://www.econbiz.de/10009524028
Saved in:
9
In-game advertising and advergames : a review of the past decade's research
Youn, Seounmi
;
Lee, Mira
- In:
Advertising theory
,
(pp. 388-401)
.
2012
Persistent link: https://www.econbiz.de/10009524029
Saved in:
10
Lessons learned for teaching mobile advertising : critical review and future directions
Okazaki, Shintaro
- In:
Advertising theory
,
(pp. 373-387)
.
2012
Persistent link: https://www.econbiz.de/10009524030
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->