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~isPartOf:"Always learning"
~isPartOf:"European journal of marketing : EJM"
~person:"Carson, David"
~subject:"Corporate Governance"
~subject:"KMU"
~subject:"Marketingtheorie"
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European journal of marketing : EJM
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Some exploratory models for assessing small firms' marketing performance : (a qualitative approach)
Carson, David
- In:
European journal of marketing : EJM
24
(
1990
)
11
,
pp. 1-51
Persistent link: https://www.econbiz.de/10001118947
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Innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
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pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
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