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Some exploratory models for assessing small firms' marketing performance : (a qualitative approach)
Carson, David - In: European journal of marketing : EJM 24 (1990) 11, pp. 1-51
Persistent link: https://www.econbiz.de/10001118947
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Marketing and small business
Rushton, Angela M. (contributor) - In: European journal of marketing : EJM 19 (1985) 5
Persistent link: https://www.econbiz.de/10001071446
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The specification of aggregate market models
Saunders, John A. - In: European journal of marketing : EJM 21 (1987) 2
Persistent link: https://www.econbiz.de/10001072523
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Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.; Neville, Benjamin A. - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
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What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
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Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie; Laczniak, Gene R. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
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Brickbats and bouquets for marketing
Kitchen, Philip J.; Sheth, Jagdish N. - In: European journal of marketing : EJM 50 (2016) 11, pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
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Chief marketing officer's equity incentives : economic determinants and effects on shareholder value
Fabrizi, Michele - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1757-1781
Persistent link: https://www.econbiz.de/10010429762
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Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James; Rowley, Jennifer; Tonge, Jane - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
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The transparency construct in corporate marketing
Leitch, Shirley R. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992