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European journal of marketing : EJM
SpringerLink / Bücher
46
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Establishing the scope of marketing practice : insights from practitioners
Dibb, Sally
;
Simões, Cláudia
;
Wensley, Robin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 380-404
Persistent link: https://www.econbiz.de/10010344071
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12
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2015
-
12. ed., global ed.
Persistent link: https://www.econbiz.de/10010367127
Saved in:
13
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2016
-
15, global edition
Persistent link: https://www.econbiz.de/10013547290
Saved in:
14
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
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