Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Always learning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How advertising expenditures a...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Brand management
1
Markenführung
1
Markenpolitik
1
Markenwert
1
Marketing management
1
Strategic management
1
Strategisches Management
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Lehrbuch
2
Textbook
2
Case study
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Language
All
English
2
German
1
Author
All
Keller, Kevin Lane
3
Kotler, Philip
2
Opresnik, Marc Oliver
1
Institution
All
Pearson Deutschland GmbH
1
Published in...
All
Always learning
Journal of marketing
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing research : JMR
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Report / Marketing Science Institute
14
Journal of the Academy of Marketing Science
12
Marketing letters : a journal of research in marketing
12
Journal of Consumer Research
10
MSI reports : working paper series
10
Journal of business research : JBR
9
Journal of retailing
9
Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of brand management : an international journal
8
Journal of Business Research
7
Marketing management : a quarterly business management publication of the American Marketing Association
7
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international marketing
4
Management Science
4
Report / Marketing Science Institute / Marketing Science Institute
4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
4
AMS review : official publication of the Academy of Marketing Science
3
European Journal of Marketing
3
Harvard business review : HBR
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Marketing Letters
3
McGraw-Hill/Irwin series in marketing
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
Control of 'error' in market research data
2
European journal of marketing : EJM
2
Harvard-Business-Manager : das Wissen der Besten
2
IIM Bangalore Research Paper
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2013
-
4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
Saved in:
2
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2016
-
15, global edition
Persistent link: https://www.econbiz.de/10013547290
Saved in:
3
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
