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~isPartOf:"American journal of agricultural economics"
~isPartOf:"Wirtschaftswissenschaftliche Beiträge"
~subject:"Advertising"
~subject:"Theorie"
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Advertising
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Werbung
25
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21
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17
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11
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11
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8
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5
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Karlsruher Ökonometrie-Workshop <4, 1993, Karlsruhe>
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Karlsruher Ökonometrie-Workshop <7, 1999, Karlsruhe>
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American journal of agricultural economics
Wirtschaftswissenschaftliche Beiträge
Journal of advertising research
216
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
183
Journal of business research : JBR
173
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
149
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Young Consumers
83
Journal of promotion management : JPM
82
Journal of historical research in marketing
73
Management science : journal of the Institute for Operations Research and the Management Sciences
69
European journal of operational research : EJOR
68
Journal of retailing and consumer services
67
NBER working paper series
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
International Marketing Review
59
Strategic Direction
58
NBER Working Paper
57
SpringerLink / Bücher
57
International journal of internet marketing and advertising : IJIMA
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Working paper / National Bureau of Economic Research, Inc.
56
International journal of industrial organization
55
Psychology & marketing
55
Journal of Product & Brand Management
54
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of Services Marketing
46
Journal of current issues and research in advertising
46
Journal of marketing research : JMR
45
Discussion paper / Centre for Economic Policy Research
44
Journal of marketing
43
Marketing Intelligence & Planning
40
CESifo working papers
38
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
37
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ECONIS (ZBW)
32
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1
Theorie und Empirie flexibler Wechselkurse : eine ökonometrische Untersuchung mit Methoden der Kointegration und der multivariaten Zeitreihenanalyse
Gerhards, Tilmann
-
1994
Persistent link: https://www.econbiz.de/10000415959
Saved in:
2
Datamining und computational finance : Ergebnisse des 7. Karsruher Ökonometrie-Workshops
Bol, Georg
(
ed.
);
Hann, Tae Horn
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001455393
Saved in:
3
Finanzmarktökonometrie : zeitstetige Systeme und ihre Anwendung in Ökonometrie und empirischer Kapitalmarktforschung
Singer, Hermann
-
1999
Persistent link: https://www.econbiz.de/10001362446
Saved in:
4
Technischer Fortschritt, neue Güter und internationaler Handel
Cantner, Uwe
-
1990
Persistent link: https://www.econbiz.de/10013357635
Saved in:
5
Starke Hysteresis im Außenhandel
Göcke, Matthias
-
1993
Persistent link: https://www.econbiz.de/10013357860
Saved in:
6
Strategischer Handel und seine Implikationen für Zollunionen
Gehrig, Anette
-
1990
Persistent link: https://www.econbiz.de/10013357830
Saved in:
7
Finanzmarktanwendungen neuronaler Netze und ökonometrischer Verfahren : Ergebnisse des 4. Karlsruher Ökonometrie-Workshops
Arminger, Gerhard
;
Nakhaeizadeh, Gholamreza
;
Vollmer, …
-
1994
Persistent link: https://www.econbiz.de/10013357864
Saved in:
8
Generic product
advertising
, spillovers, and market concentration
Norman, George
;
Pepall, Lynne
;
Richards, Daniel Jay
- In:
American journal of agricultural economics
90
(
2008
)
3
,
pp. 719-732
Persistent link: https://www.econbiz.de/10003727909
Saved in:
9
The problem of free riding in voluntary generic
advertising
: parallelism and possible solutions from the lab
Messer, Kent D.
;
Kaiser, Harry M.
;
Schulze, William Dietrich
- In:
American journal of agricultural economics
90
(
2008
)
2
,
pp. 540-552
Persistent link: https://www.econbiz.de/10003700739
Saved in:
10
Measuring the effects of generic dairy
advertising
in a multi-market equilibrium
Balagtas, Joseph V.
;
Kim, Sounghun
- In:
American journal of agricultural economics
89
(
2007
)
4
,
pp. 932-946
Persistent link: https://www.econbiz.de/10003564413
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