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~isPartOf:"American journal of agricultural economics"
~isPartOf:"Wirtschaftswissenschaftliche Beiträge"
~subject:"Theorie"
~subject:"Werbewirkung"
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Theorie
Werbewirkung
Advertising
25
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25
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17
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11
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11
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8
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5
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Kaiser, Harry M.
5
Alston, Julian Mark
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Piggott, Nicholas E.
3
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2
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Arminger, Gerhard
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Bar, Talia
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Cantner, Uwe
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Freebairn, John William
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Gehrig, Anette
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Schmit, Todd M.
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Karlsruher Ökonometrie-Workshop <4, 1993, Karlsruhe>
1
Karlsruher Ökonometrie-Workshop <7, 1999, Karlsruhe>
1
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American journal of agricultural economics
Wirtschaftswissenschaftliche Beiträge
International journal of advertising : the review of marketing communications
165
International journal of advertising : the quarterly review of marketing communications
128
Journal of business research : JBR
123
Journal of marketing communications
117
Journal of advertising : official publication of the American Academy of Advertising
108
Journal of advertising research
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of promotion management : JPM
56
Journal of promotion management : innovations in planning and applied research
56
Psychology & marketing
45
International journal of industrial organization
41
International journal of internet marketing and advertising : IJIMA
41
Journal of retailing and consumer services
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of current issues and research in advertising : JCIRA
36
Management science : journal of the Institute for Operations Research and the Management Sciences
36
European journal of marketing : EJM
35
SpringerLink / Bücher
35
European journal of operational research : EJOR
34
Journal of marketing research : JMR
32
NBER working paper series
32
Health marketing quarterly
31
NBER Working Paper
31
Discussion paper / Centre for Economic Policy Research
30
CESifo working papers
28
Journal of advertising
25
Young consumers : insight and ideas for responsible marketers
25
Journal of global marketing
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Marketing letters : a journal of research in marketing
23
Working paper / National Bureau of Economic Research, Inc.
23
Journal of marketing
22
Lecture notes in economics and mathematical systems : LNEMS
22
Europäische Hochschulschriften / 5
21
Journal of international consumer marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
Economics letters
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
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ECONIS (ZBW)
26
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1
Theorie und Empirie flexibler Wechselkurse : eine ökonometrische Untersuchung mit Methoden der Kointegration und der multivariaten Zeitreihenanalyse
Gerhards, Tilmann
-
1994
Persistent link: https://www.econbiz.de/10000415959
Saved in:
2
Datamining und computational finance : Ergebnisse des 7. Karsruher Ökonometrie-Workshops
Bol, Georg
(
ed.
);
Hann, Tae Horn
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001455393
Saved in:
3
Finanzmarktökonometrie : zeitstetige Systeme und ihre Anwendung in Ökonometrie und empirischer Kapitalmarktforschung
Singer, Hermann
-
1999
Persistent link: https://www.econbiz.de/10001362446
Saved in:
4
Technischer Fortschritt, neue Güter und internationaler Handel
Cantner, Uwe
-
1990
Persistent link: https://www.econbiz.de/10013357635
Saved in:
5
Starke Hysteresis im Außenhandel
Göcke, Matthias
-
1993
Persistent link: https://www.econbiz.de/10013357860
Saved in:
6
Strategischer Handel und seine Implikationen für Zollunionen
Gehrig, Anette
-
1990
Persistent link: https://www.econbiz.de/10013357830
Saved in:
7
Finanzmarktanwendungen neuronaler Netze und ökonometrischer Verfahren : Ergebnisse des 4. Karlsruher Ökonometrie-Workshops
Arminger, Gerhard
;
Nakhaeizadeh, Gholamreza
;
Vollmer, …
-
1994
Persistent link: https://www.econbiz.de/10013357864
Saved in:
8
Generic product
advertising
, spillovers, and market concentration
Norman, George
;
Pepall, Lynne
;
Richards, Daniel Jay
- In:
American journal of agricultural economics
90
(
2008
)
3
,
pp. 719-732
Persistent link: https://www.econbiz.de/10003727909
Saved in:
9
Measuring the effects of generic dairy
advertising
in a multi-market equilibrium
Balagtas, Joseph V.
;
Kim, Sounghun
- In:
American journal of agricultural economics
89
(
2007
)
4
,
pp. 932-946
Persistent link: https://www.econbiz.de/10003564413
Saved in:
10
Effect of video information on consumers : milk production attributes
Tonssor, Glynn T.
;
Wolf, Christopher
- In:
American journal of agricultural economics
94
(
2012
)
2
,
pp. 503-508
Persistent link: https://www.econbiz.de/10009499796
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