Narrow search
Showing 1 - 10 of 103
Cover Image
A conceptual model of consumer intention to continue buying eco-labeled products
Perju-Mitran, Alexandra; Budacia, Andreea-Elisabeta; … - In: Amfiteatru Economic Journal 24 (2022) 60, pp. 546-565
The study of eco-labeled product purchasing behavior usually starts from a multidisciplinary set of fundamental theories and models depending on the approach towards the ecological behavior of the consumer. The proposed conceptual model is based on quantitative research on the intention of...
Persistent link: https://www.econbiz.de/10014461961
Cover Image
Large-scale cultural events: An argument for strengthening ecological awarenes
Cetină, Iuliana; Cristache, Silvia Elena; Ciobotar, … - In: Amfiteatru Economic Journal 22 (2020) 53, pp. 239-255
The economic-social and technological dynamism, the changes produced in the natural environment force the society to change the attitude and the behavior towards the environment by developing the ecological awareness, a process that must materialize in a behavior of acquisition, purchase and...
Persistent link: https://www.econbiz.de/10014462028
Cover Image
Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania
Marcu, Nicu; Meghişan, Georgeta-Mădălina - In: Amfiteatru Economic Journal 15 (2013) 34, pp. 358-368
marketing research used a questionnaire based survey during January - March 2013 on a sample of 85 users/ subscribers from …
Persistent link: https://www.econbiz.de/10011724817
Cover Image
An approach to sustainable development from tourists' perspective. Empirical evidence in Romania
Dabija, Dan-Cristian; Babut, Raluca - In: Amfiteatru Economic Journal 15 (2013) Special No. 7, pp. 617-633
Developing businesses in compliance with the principles of sustainability has been a tough challenge in our century. A planned, integrated and properly coordinated orientation towards environment protection, involvement in activities of society and local communities, supporting and streamlining...
Persistent link: https://www.econbiz.de/10011724830
Cover Image
Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach
Pop, Nicolae Al.; Dabija, Dan-Cristian; Iorga, Ana Maria - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 26-40
A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and tools have continuously evolved. In the...
Persistent link: https://www.econbiz.de/10011724838
Cover Image
Consumer Right to Information before Purchase: Research on the Romanian Online Stores for Technical Consumer Goods
Balan, Carmen - In: Amfiteatru Economic Journal 16 (2014) 36, pp. 452-469
The goal of the present paper is to evaluate the status of the protection of consumer right to information before the purchase from Romanian online stores. The perspective focuses on technical consumer goods. The research pursued two major objectives. The former consisted in analysing the...
Persistent link: https://www.econbiz.de/10011724863
Cover Image
Quality of the Teaching Process and its Factors of Influence from the Perspective of Future Business Specialists
Drule, Alexandra-Maria; Popa, Irimie Emil; Nistor, Razvan; … - In: Amfiteatru Economic Journal 16 (2014) 37, pp. 827-840
In the context of the large number of Romanian economic graduates competing for a relatively small number of specialized positions, an increasingly dynamic environment that requires specialists and leaders with practical skills, internationalization and increasing competition among higher...
Persistent link: https://www.econbiz.de/10011724886
Cover Image
The effect of backroom size on retail product availability – operational and technological solutions
Milićević, Nikola; Grubor, Aleksandar - In: Amfiteatru Economic Journal 17 (2015) 39, pp. 661-675
Amid the conditions of increasingly fierce competition, retailers are doing their best to meet the demands of their customers as efficiently as possible. Through the ever-growing level of product availability they raise the quality of service, which is positively reflected not only on the growth...
Persistent link: https://www.econbiz.de/10011724966
Cover Image
Towards Sustainable Marketing: Strategy in Slovak Companies
Chebeň, Juraj; Lančarič, Drahoslav; Savov, Radovan; … - In: Amfiteatru Economic Journal 17 (2015) 40, pp. 855-871
been conducted on developing the link between sustainability and marketing strategy and moreover, only a few empirical … between marketing strategy and sustainability from the perspective of enterprises in Slovakia. The authors have used binary … philosophy of sustainability when organization defines a marketing strategy and implements it into corporate strategy. Based on …
Persistent link: https://www.econbiz.de/10011724979
Cover Image
The Impact of Corporate Sustainability Strategies on the Financial Performance of Romanian Companies in the Context of Green Marketing
Siminică, Marian; Crăciun, Liviu; Dinu, Adina - In: Amfiteatru Economic Journal 17 (2015) 40, pp. 994-1010
The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted … marketing initiatives, the ability to communicate online current and past Corporate Sustainability (CS) actions (substantive … action) and their future commitments towards green marketing (symbolic action). The authors also analyzed the impact of …
Persistent link: https://www.econbiz.de/10011724987