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Mediating and Marketing Factors Influence the Prescription Behavior of Physicians: An Empirical Investigation
Ahmed, Rizwan Raheem; Vveinhardt, Jolita; Streimikiene, … - In: Amfiteatru Economic Journal 18 (2016) 41, pp. 153-167
and public hospitals of Karachi City, and pharmaceutical personnel (mix of sales and marketing) of national and … companies can device better marketing strategies keeping in view of these mediating effects. The article presents only two … mediating and five marketing factors, whereas, more marketing and mediating variables can be added and tested, so, in future …
Persistent link: https://www.econbiz.de/10011725019
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The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction
Sabou, Gabriel Cristian; Nistoreanu, Puiu; Vlad, Denisa - In: Amfiteatru Economic Journal 16 (2014) Special No. 8, pp. 1279-1287
The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism makes no exception, the travel agencies being nowadays confronted with the necessity of keeping the pace with the new technology. Airline companies - and the transport companies...
Persistent link: https://www.econbiz.de/10011724918
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A conceptual model of consumer intention to continue buying eco-labeled products
Perju-Mitran, Alexandra; Budacia, Andreea-Elisabeta; … - In: Amfiteatru Economic Journal 24 (2022) 60, pp. 546-565
The study of eco-labeled product purchasing behavior usually starts from a multidisciplinary set of fundamental theories and models depending on the approach towards the ecological behavior of the consumer. The proposed conceptual model is based on quantitative research on the intention of...
Persistent link: https://www.econbiz.de/10014461961
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Large-scale cultural events: An argument for strengthening ecological awarenes
Cetină, Iuliana; Cristache, Silvia Elena; Ciobotar, … - In: Amfiteatru Economic Journal 22 (2020) 53, pp. 239-255
The economic-social and technological dynamism, the changes produced in the natural environment force the society to change the attitude and the behavior towards the environment by developing the ecological awareness, a process that must materialize in a behavior of acquisition, purchase and...
Persistent link: https://www.econbiz.de/10014462028
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Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania
Marcu, Nicu; Meghişan, Georgeta-Mădălina - In: Amfiteatru Economic Journal 15 (2013) 34, pp. 358-368
marketing research used a questionnaire based survey during January - March 2013 on a sample of 85 users/ subscribers from …
Persistent link: https://www.econbiz.de/10011724817
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An approach to sustainable development from tourists' perspective. Empirical evidence in Romania
Dabija, Dan-Cristian; Babut, Raluca - In: Amfiteatru Economic Journal 15 (2013) Special No. 7, pp. 617-633
Developing businesses in compliance with the principles of sustainability has been a tough challenge in our century. A planned, integrated and properly coordinated orientation towards environment protection, involvement in activities of society and local communities, supporting and streamlining...
Persistent link: https://www.econbiz.de/10011724830
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Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach
Pop, Nicolae Al.; Dabija, Dan-Cristian; Iorga, Ana Maria - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 26-40
A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and tools have continuously evolved. In the...
Persistent link: https://www.econbiz.de/10011724838
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Consumer Right to Information before Purchase: Research on the Romanian Online Stores for Technical Consumer Goods
Balan, Carmen - In: Amfiteatru Economic Journal 16 (2014) 36, pp. 452-469
The goal of the present paper is to evaluate the status of the protection of consumer right to information before the purchase from Romanian online stores. The perspective focuses on technical consumer goods. The research pursued two major objectives. The former consisted in analysing the...
Persistent link: https://www.econbiz.de/10011724863
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Quality of the Teaching Process and its Factors of Influence from the Perspective of Future Business Specialists
Drule, Alexandra-Maria; Popa, Irimie Emil; Nistor, Razvan; … - In: Amfiteatru Economic Journal 16 (2014) 37, pp. 827-840
In the context of the large number of Romanian economic graduates competing for a relatively small number of specialized positions, an increasingly dynamic environment that requires specialists and leaders with practical skills, internationalization and increasing competition among higher...
Persistent link: https://www.econbiz.de/10011724886
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The effect of backroom size on retail product availability – operational and technological solutions
Milićević, Nikola; Grubor, Aleksandar - In: Amfiteatru Economic Journal 17 (2015) 39, pp. 661-675
Amid the conditions of increasingly fierce competition, retailers are doing their best to meet the demands of their customers as efficiently as possible. Through the ever-growing level of product availability they raise the quality of service, which is positively reflected not only on the growth...
Persistent link: https://www.econbiz.de/10011724966