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Better brand management through design thinking

Pamfilie, Rodica; Croitoru, Adina-Gabriela - In: Amfiteatru economic : an economic and business research … 20 (2018) 12, pp. 1029-1039

The world is evolving fast, and in a global society that is developing at an astounding pace, borders of any kind are eliminated one at 0 a time. Moreover, the competition between companies is becoming fiercer and fiercer, so the differentiation of products and services has gradually turned into...

Persistent link: https://www.econbiz.de/10014474896

Place branding - geographical approach : case study : Waterloo

Neacşu, Marius-Cristian; Neguţ, Silviu; Vlăsceanu, … - In: Amfiteatru economic : an economic and business research … 18 (2016), pp. 944-959

This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus … redefining the concept of place branding so that it is more meaningful from the perspective of spatial analyses. The reason for … (urban branding instead of place branding) and this site has all the theoretical elements to create a stand-alone brand. …

Persistent link: https://www.econbiz.de/10011833678

Intrusiveness and data protection in iot solutions for smart homes. amfiteatru

Maiorescu, Irina; Gabudeanu, Larisa; Vîlcea, … - In: Amfiteatru economic : an economic and business research … 23 (2021) 57, pp. 429-447

The use of Internet of Things devices (IoT) by individuals in their homes has led to new opportunities for companies, to adapt their products, services and offers, based on the user profile. At the same time, these new services involve the reinterpretation of existing requirements regarding data...

Persistent link: https://www.econbiz.de/10012938955

Telework during the COVID-19 pandemic : an approach from the perspective of Romanian enterprises

Turkeș, Mirela Cătălina; Stăncioiu, Aurelia-Felicia; … - In: Amfiteatru economic : an economic and business research … 23 (2021) 58, pp. 700-717

The paper analyzes the impact of some decisional factors that shape telework in Romanian enterprises. These factors give us an image at macro and micro levels on the influences and changes that manifest themselves on the behavior of Romanian managers who, during the COVID-19 pandemic, were...

Persistent link: https://www.econbiz.de/10012939411

Impact of the COVID-19 crisis on heavy work investment in Romania

Tecău, Alina Simona; Constantin, Cristinel Petrișor; … - In: Amfiteatru economic : an economic and business research … 22 (2020) 14, pp. 1049-1067

This paper analyzes aspects specific to the influence of the COVID-19 pandemic on the working population in Romania, from the perspective of heavy work investment. Issues related to workload, overwork, work engagement, workaholism and performance in work were considered. A survey based research...

Persistent link: https://www.econbiz.de/10012818513

The profound nature of the connection between the impact of using artificial intelligence in retail on buying and the consumers’ perceptions of artificial intelligence on the path...

Purcărea, Theodor; Ioan-Franc, Valeriu; Ionescu, … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 9-32

The purpose of this paper is to investigate the impact of the use of Artificial Intelligence in retail on buying and consumer behavior, better understanding how consumers perceive Artificial Intelligence on the path to the Next Normal. The consumer-technology partnership is confirming the...

Persistent link: https://www.econbiz.de/10012821053

The impact of artificial intelligence on consumers' identity and human skills

Pelău, Corina; Ene, Irina; Pop, Mihai-Ionuț - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 33-45

The development of artificial intelligence is one of the main paradigms of the contemporary society, which will radically change the existence of individuals and our society and it will have important effects on the economy. The use of artificial intelligence in the daily work of individuals and...

Persistent link: https://www.econbiz.de/10012821077

Artificial intelligence in electronic commerce : basic chatbots and consumer journey

Nichifor, Eliza; Trifan, Adrian; Nechifor, Elena Mihaela - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 87-101

This study aims to empirically cover the impact of the use of artificial intelligence through chatbots on online retail in terms of content implemented in the communication process. The presented research brings a contribution to the specialized literature by analyzing the perceived utility and...

Persistent link: https://www.econbiz.de/10012821256

The impact of artificial intelligence use on the e-commerce in Romania

Micu, Adrian; Micu, Angela-Eliza; Geru, Marius; … - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 137-154

This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...

Persistent link: https://www.econbiz.de/10012821261

Consumer acceptance of the use of artificial intelligence in online shopping : evidence from Hungary

Nagy, Szabolcs; Hajdú, Noémi - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 155-173

The rapid development of technology has drastically changed the way consumers do their shopping. The volume of global online commerce has significantly been increasing partly due to the recent COVID-19 crisis that has accelerated the expansion of e-commerce. A growing number of webshops...

Persistent link: https://www.econbiz.de/10012821263

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