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The influence of new technologies on tourism consumption behavior of the millennials
Şchiopu, Andreea Fortuna; Pădurean, Ana Mihaela; … - In: Amfiteatru economic : an economic and business research … 18 (2016), pp. 829-846
The advent of new technologies has generated a series of mutations in the dynamics and structure of production and consumption at both global and tourism destinations level, increasing competition manifested on the tourist market, prompting efforts (concerns) from tourism service providers to...
Persistent link: https://www.econbiz.de/10011833900
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The impact of the "Green Transition" in the field of food packaging on the behavior of Romanian consumers
Jurconi, Alexandru; Popescu, Ioana Maria; Manea, … - In: Amfiteatru economic : an economic and business research … 24 (2022) 60, pp. 395-409
, with regard to the aspects related to the recycling and sustainability of packaging. This is a component of green marketing …
Persistent link: https://www.econbiz.de/10013368716
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Influence of labelling features on purchase decisions : exploratory study into the Generation Z beverage consumption patterns
Janšto, Erik; Chebeň, Juraj; Šedík, Peter; Savov, … - In: Amfiteatru economic : an economic and business research … 26 (2024) 67, pp. 927-942
social factors that influence purchasing decisions, such as peer influence, marketing campaigns, or environmental …
Persistent link: https://www.econbiz.de/10015077577
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Place branding - geographical approach : case study : Waterloo
Neacşu, Marius-Cristian; Neguţ, Silviu; Vlăsceanu, … - In: Amfiteatru economic : an economic and business research … 18 (2016), pp. 944-959
This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus on the geographical perspective. How has this notion, a newcomer into the geographers' analysis, changed over time and what role does it have in the decision making process of...
Persistent link: https://www.econbiz.de/10011833678
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Sustenability and organic growth marketing : an exploratory approach on valorisation of durable development principles in tourism
Epuran, Gheorghe; Dovleac, Lavinia; Ivasciuc, Ioana Simona - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 927-937
conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …
Persistent link: https://www.econbiz.de/10011824807
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Converging sustainable entrepreneurship and the contemporary marketing practices : an insight into Romanian start-ups
Hapenciuc, Cristian Valentin; Pînzaru, Florina; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 938-954
solutions to market imperfections through innovative products and services and through effective marketing models. Against this … backdrop, the present paper aims to investigate the correlations between sustainable entrepreneurship and the marketing types … articulated by the Contemporary Marketing Practices (CMP) research program, relying on a questionnaire-based survey conducted with …
Persistent link: https://www.econbiz.de/10011824805
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Mediating and marketing factors influence the prescription behavior of physicians : an empirical investigation
Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Amfiteatru economic : an economic and business research … 18 (2016) 41, pp. 153-167
and public hospitals of Karachi City, and pharmaceutical personnel (mix of sales and marketing) of national and … companies can device better marketing strategies keeping in view of these mediating effects. The article presents only two … mediating and five marketing factors, whereas, more marketing and mediating variables can be added and tested, so, in future …
Persistent link: https://www.econbiz.de/10011843344
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Intrusiveness and data protection in iot solutions for smart homes. amfiteatru
Maiorescu, Irina; Gabudeanu, Larisa; Vîlcea, … - In: Amfiteatru economic : an economic and business research … 23 (2021) 57, pp. 429-447
The use of Internet of Things devices (IoT) by individuals in their homes has led to new opportunities for companies, to adapt their products, services and offers, based on the user profile. At the same time, these new services involve the reinterpretation of existing requirements regarding data...
Persistent link: https://www.econbiz.de/10012938955
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Telework during the COVID-19 pandemic : an approach from the perspective of Romanian enterprises
Turkeș, Mirela Cătălina; Stăncioiu, Aurelia-Felicia; … - In: Amfiteatru economic : an economic and business research … 23 (2021) 58, pp. 700-717
The paper analyzes the impact of some decisional factors that shape telework in Romanian enterprises. These factors give us an image at macro and micro levels on the influences and changes that manifest themselves on the behavior of Romanian managers who, during the COVID-19 pandemic, were...
Persistent link: https://www.econbiz.de/10012939411
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Impact of the COVID-19 crisis on heavy work investment in Romania
Tecău, Alina Simona; Constantin, Cristinel Petrișor; … - In: Amfiteatru economic : an economic and business research … 22 (2020) 14, pp. 1049-1067
This paper analyzes aspects specific to the influence of the COVID-19 pandemic on the working population in Romania, from the perspective of heavy work investment. Issues related to workload, overwork, work engagement, workaholism and performance in work were considered. A survey based research...
Persistent link: https://www.econbiz.de/10012818513