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Correlations within the EFQM business excellence model by applying a factor analysis
Pop, Nicolae Al.; Pelau, Corina - In: Amfiteatru economic : an economic and business research … 19 (2017) 44, pp. 28-40
Specialists in the field of business administration have tried over time to identify those elements or combination of elements which lead to a higher performance and excellence of companies. One of these models was created and it is applied by the European Foundation of Quality Management. This...
Persistent link: https://www.econbiz.de/10011820597
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Performance measurement of management system standards using the balanced scorecard
Kopia, Jan; Kompalla, Andreas; Buchmüller, Melanie; … - In: Amfiteatru economic : an economic and business research … 19 (2017), pp. 981-1002
Management system standards (MSS), such as ISO standards, TQM, etc. are widely -used standards adopted by millions of organizations worldwide. It is still an unclear question whether these standards are beneficial for an organization, besides the fact that they might be required or expected by...
Persistent link: https://www.econbiz.de/10011875268
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Measuring quality in automobile aftersales : AutoSERVQUAL scale
Gencer, Yasin Galip; Akkucuk, Ulas - In: Amfiteatru economic : an economic and business research … 19 (2017) 44, pp. 110-123
It is becoming more important to accurately measure the level of quality in services and especially automobile related services such as after sales service. This study aims to generate a survey to measure the service quality in automobile aftersales services, eventually to be called...
Persistent link: https://www.econbiz.de/10011820627
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Matrix model for choosing green marketing sustainable strategic alternatives
Sitnikov, Catalina Soriana; Vasilescu, Laura; Ogarcă, … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 909-926
Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...
Persistent link: https://www.econbiz.de/10011824820
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A contemporaneous statistical note on E-Commerce adoption in Romania : based SMEs
Cazabat, Gerard; Paraschiv, Dorel Mihai; Călin, Adrian … - In: Amfiteatru economic : an economic and business research … 21 (2019) 50, pp. 177-193
During the recent period, the scientific literature has highlighted the role of E-commerce in business development and growth. In this article we revisit the specifics of E-commerce adoption, focusing on the case of Romanian SMEs. Using the online questionnaire survey method and the principal...
Persistent link: https://www.econbiz.de/10011979833
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The relationship among image, satisfaction and loyalty : innovative factor of competitiveness for shopping centers
Abrudan, Ioana-Nicoleta; Plăiaş, Ioan; Dabija, Dan … - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 536-552
Currently, most markets are characterized by high competition among shopping centers. Under these circumstances, the evolution in the competitiveness and performance of the centers is increasingly linked to the success in the innovation of current activities, which is aimed at improving their...
Persistent link: https://www.econbiz.de/10011820728
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Sustenability and organic growth marketing : an exploratory approach on valorisation of durable development principles in tourism
Epuran, Gheorghe; Dovleac, Lavinia; Ivasciuc, Ioana Simona - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 927-937
Sustainability implies the extension of companies’ classic relations outside the economic sphere, leading to the necessity of justification and legitimisation of the actions performed by them and being a premise for organic growth, a concept known as smart growth. This means creating more...
Persistent link: https://www.econbiz.de/10011824807
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Towards sustainable marketing : strategy in Slovak companies
Chebeň, Juraj; Lančarič, Drahoslav; Savov, Radovan; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 855-871
Despite the growing attention that is being paid to sustainability in the literature, little empirical research has been conducted on developing the link between sustainability and marketing strategy and moreover, only a few empirical studies have investigated this issue in Central and Eastern...
Persistent link: https://www.econbiz.de/10011825259
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Artificial intelligence in electronic commerce : basic chatbots and consumer journey
Nichifor, Eliza; Trifan, Adrian; Nechifor, Elena Mihaela - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 87-101
This study aims to empirically cover the impact of the use of artificial intelligence through chatbots on online retail in terms of content implemented in the communication process. The presented research brings a contribution to the specialized literature by analyzing the perceived utility and...
Persistent link: https://www.econbiz.de/10012821256
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The destination experience through stopover tourism : Bucharest case study
Țigu, Gabriela; García Sánchez, Antonio; Stoenescu, … - In: Amfiteatru economic : an economic and business research … 20 (2018) 12, pp. 967-981
by traditional airlines in order to be more efficient in a highly competitive environment. As air traffic significantly … partnerships have become an interesting option for airlines, as well as airports. Moreover, considering that transiting traffic …" is a new type of tourism based on the partnership between airlines, airports and tourism organizations, with the purpose …
Persistent link: https://www.econbiz.de/10014474871