Narrow search
Showing 1 - 10 of 38
Cover Image
DETERMINING CONSUMER CHOICE CRITERIA IN BANK SELECTION: A RESEARCH IN BURSA
Taskin, Cagatan; Akat, Omer; Erol, Zuheyla - In: Anadolu University Journal of Social Sciences 10 (2010) 3, pp. 11-22
Services industry is a fast developing industry in Turkey that consists of many industries one of which is banking. Recently, consumer behaviour concept has gained importance in banking industry. The development of information technologies and the increased wants of bank consumers have caused to...
Persistent link: https://www.econbiz.de/10008646378
Cover Image
SERVICE QUALITY OF MEMBERS OF ACCOUNTING PROFESSION: THE RELATIONSHIP BETWEEN SERVIS QUALITY TO COSTUMER SATISFACTION ESKÄ°ÅžEHÄ°R APPLICATION
Banar, Kerim; Ekergil, Vedat - In: Anadolu University Journal of Social Sciences 10 (2010) 1, pp. 39-60
on a total of 269 questionnaires out of 1672 sent to the companies via the Internet and the dimensions of service quality … were therefore determined. It was found that the quality of the service received from accounting profession members by the … qualities. Considering the components of the service quality dimensions influencing customer satisfaction, it was concluded that …
Persistent link: https://www.econbiz.de/10008555875
Cover Image
SOCIAL NETWORKING SITES AS A TYPE OF VIRTUAL COMMUNITIES – PROCESSING AS A MARKETING COMMUNICATION CHANNEL
Akar, Erkan - In: Anadolu University Journal of Social Sciences 10 (2010) 1, pp. 107-122
“Socializing†environments has created an important and critical potential power in virtual world. Recent trends in this field are social networking sites such as MySpace, Facebook, Twitter etc. Social networking sites are a very huge marketing environment. This marketing environment...
Persistent link: https://www.econbiz.de/10008519433
Cover Image
The Effect of Consumer-Based Brand Equity on Personel Computer Purchase Intention: A Study in Antakya
Ural, Tulin; Pek, H. Gül - In: Anadolu University Journal of Social Sciences 12 (2012) 3, pp. 11-26
In resent years, a brand is a powerful mean of differentiation, and that differentiation provides a significant competitive advantage for firms. Knowing how consumers assess a brand is important. For this reason, we need to determine the factors which affect to consumer-based brand equity. In...
Persistent link: https://www.econbiz.de/10010583557
Cover Image
Reflections Integrated Marketing Communications in Turkey- AStudy Towards The Advertising And Public relations Agencies
Oyman, Mine; Inam, Ozgul - In: Anadolu University Journal of Social Sciences 7 (2007) 1, pp. 53-78
During last years, the concept of integrated marketing communications (IMC) and it’s elements are being discussed as it has been discussed whole around the world among the communication practitioners and academicians. In the related literature about the IMC, subjects like, the differences...
Persistent link: https://www.econbiz.de/10005012853
Cover Image
Viral Marketing OrWord-Of-Mouth Advertising On Internet- ATheoretical Framework
Argan, Metin; Argan, Mehpare Togay - In: Anadolu University Journal of Social Sciences 6 (2006) 2, pp. 231-250
Viral marketing describes any strategy that encourages people to pass on a marketing message to others, demonstrating an important potential for exponential growth in the message’s exposure and influence. Viral marketing has become one of the most effective and cost-efficient ways to...
Persistent link: https://www.econbiz.de/10005052076
Cover Image
Sponsorship and It’s Role in Creating Brand Awareness- An Evaluation of EskiflehirFilm Days
Yilmaz, R. Ayhan - In: Anadolu University Journal of Social Sciences 7 (2007) 1, pp. 587-608
certain service were investigated before the start of and during the 6. International Eskiflehir Film Days. …
Persistent link: https://www.econbiz.de/10005052094
Cover Image
CONFERENCE PREFERENCE CRITERIA OF FACULTY MEMBERS
Kozak, Nazmi; Yuncu, Deniz Karagoz - In: Anadolu University Journal of Social Sciences 11 (2011) 2, pp. 19-32
The aim of the study to demonstrate the factors of conference attendeesÕ preference criteria, and to describe the differences according to demographic attributes and conference behaviors of attendance. The confirmatory factor analysis was employed to determine the criteria of conference...
Persistent link: https://www.econbiz.de/10009021596
Cover Image
2008 GLOBAL ECONOMIC CRISIS AND THE CONSTRUCTION SECTOR: A FIELD RESEARCH FROM MARKETING PERSPECTIVE
Ozdemir, Erkan; Kilic, Serkan - In: Anadolu University Journal of Social Sciences 11 (2011) 2, pp. 43-68
Global economic crisis which had emerged in USA mortgage market in the fall of 2008, rapidly spread to the real sector and other countriesÕ economies in the world. The construction and the housing sectors have an important place in the emergence and expansion of the global economic crisis. This...
Persistent link: https://www.econbiz.de/10009021603
Cover Image
STRATEGIC ORIENTATIONS ENRICHING THE EFFECT OF MARKET ORIENTATION ON COMPANY PERFORMANCE: LITERATURE-BASED HOLISTIC MODEL PROPOSAL
Usta, Resul - In: Anadolu University Journal of Social Sciences 11 (2011) 3, pp. 65-84
Market orientation is an important strategic orientation that contributes to company performance. However, in today's competitive environment, rather than focusing on just market orientation, there is a need for a strategic mix of strategic orientations that will strengthen it and contribute to...
Persistent link: https://www.econbiz.de/10009353576