Services industry is a fast developing industry in Turkey that consists of many industries one of which is banking. Recently, consumer behaviour concept has gained importance in banking industry. The development of information technologies and the increased wants of bank consumers have caused to...

“Socializing†environments has created an important and critical potential power in virtual world. Recent trends in this field are social networking sites such as MySpace, Facebook, Twitter etc. Social networking sites are a very huge marketing environment. This marketing environment...

During last years, the concept of integrated marketing communications (IMC) and it’s elements are being discussed as it has been discussed whole around the world among the communication practitioners and academicians. In the related literature about the IMC, subjects like, the differences...

Viral marketing describes any strategy that encourages people to pass on a marketing message to others, demonstrating an important potential for exponential growth in the message’s exposure and influence. Viral marketing has become one of the most effective and cost-efficient ways to...

The sponsorship is a type of communication and marketing strategy that institutions and well-known trademarks employ for the purpose of fulfilling their marketing and public relation aims veryoften. Todays, it is an important issue to reveal the effectiveness of sponsorship that is encountered...

In resent years, a brand is a powerful mean of differentiation, and that differentiation provides a significant competitive advantage for firms. Knowing how consumers assess a brand is important. For this reason, we need to determine the factors which affect to consumer-based brand equity. In...

The aim of this study is analyze the relationship between the quality of the services provided by accounting profession members and customer satisfaction by means SERVQUAL scale. The sample of the study is the companies based in EskiÅŸehir which have bought services from certified public...

Assurance of efficiency and productivity of multinational teams necessitates policies, rules, and procedures covering underlying characteristics of team members’ home country cultures, potential cross-cultural conflicts and their solutions, cultural awareness in the organization, and...

The objective of this study was to measure the intentions of the university stu- dents regarding to family owned firms as regards to their future careers, determine their attitudes towards these firms as consumers, examine the relation of their demographic fe- atures with the attitudes and...

This research was examined direct effect of empowering leader behavior on psychological empowerment. Survey data were collected from 233 subordinates working at a manufacturing firm. Initially, empowering leader behavior and psychological empowerment were defined. Consequently, correlation and...