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Institutional life intuitive insights : legitimacy of virtuoso intuitive marketing management
Vanharanta, Markus; Chakrabarti, Ronika; Wong, Phoebe - In: Industrial marketing management : the international … 43 (2014) 5, pp. 760-768
Persistent link: https://www.econbiz.de/10010404124
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Have your cake and eat it too : achieving scientific legitimacy
Woodside, Arch G. - In: Industrial marketing management : the international … 69 (2018), pp. 53-61
Persistent link: https://www.econbiz.de/10011822286
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Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; … - In: Industrial marketing management : the international … 72 (2018), pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
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Interorganizational business development utilizing legitimacy for resource mobilization in large firms : successful and unsuccessful cases
Ito, Yoshihiro - In: Industrial marketing management : the international … 75 (2018), pp. 80-89
Persistent link: https://www.econbiz.de/10011963375
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Interpartner legitimacy in regional strategic networks
Persson, Sabine Gebert; Lundberg, Heléne; Andresen, Edith - In: Industrial marketing management : the international … 40 (2011) 6, pp. 1024-1031
Persistent link: https://www.econbiz.de/10009354611
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The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains
Czinkota, Michael R.; Kaufmann, Hans Rüdiger; Basile, … - In: Industrial marketing management : the international … 43 (2014) 1, pp. 91-101
Persistent link: https://www.econbiz.de/10010359371
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Legitimacy building strategies in conditions of discretionary legal enforcement : a logic of social action approach
Chelariu, Cristian; Bello, Daniel C.; Gilliland, David I. - In: Industrial marketing management : the international … 43 (2014) 5, pp. 850-861
Persistent link: https://www.econbiz.de/10010404064
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Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
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Managing corporate-government relationships in a multi-cultural setting : how political corporate social responsibility (PCSR) as a response to legitimacy pressures affects firm re...
Wei, Jiuchang; Liu, Tingting; Chavez, Daniel E.; Chen, … - In: Industrial marketing management : the international … 89 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012289087
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To outcomes and beyond : discursively managing legitimacy struggles in outcome business models
Korkeamäki, Lauri; Kohtamäki, Marko - In: Industrial marketing management : the international … 91 (2020), pp. 196-208
Persistent link: https://www.econbiz.de/10012422213