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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Baltic journal of management"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Functional food
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
15
Beziehungsmarketing
5
Relationship marketing
5
Distribution channel
3
Vertriebsweg
3
Advertising
2
Advertising effects
2
Brand image
2
Brand management
2
Customer relationship management
2
E-commerce
2
Einzelhandel
2
Electric vehicle
2
Electronic Commerce
2
Elektrofahrzeug
2
Markenführung
2
Markenimage
2
Market segmentation
2
Online retailing
2
Online-Handel
2
Retail trade
2
Target group
2
Werbewirkung
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Werbung
2
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2
Automotive industry
1
Belgien
1
Belgium
1
Bio-Lebensmittel
1
Brand equity
1
Brand origin
1
Catalog shopping
1
Cluster analysis
1
Clusteranalyse
1
Cognitive schemas
1
Comparison
1
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1
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15
Author
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Geuens, Maggie
16
Van Kenhove, Patrick
12
Van den Poel, Dirk
11
Vermeir, Iris
10
Gijsbrechts, Els
9
Warlop, Luk
9
De Bock, Tine
6
Pandelaere, Mario
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Hoffmann, Stefan
5
Neslin, Scott A.
5
Pauwels, Koen
5
Dekimpe, Marnik G.
4
Mai, Robert
4
Van Kerckhove, Anneleen
4
Weijters, Bert
4
Aiking, Harry
3
Barbarossa, Camilla
3
Boer, Johannes de
3
Brengman, Malaika
3
Chan, Eugene Y.
3
Gedenk, Karen
3
Grinstein, Amir
3
Haan, Evert de
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Larivière, Bart
3
Lasarov, Wassili
3
Li, Tongzhe
3
Lilien, Gary L.
3
Messer, Kent D.
3
Moons, Ingrid
3
Natter, Martin
3
Prasad, Ashutosh
3
Røpke, Inge
3
Sattler, Henrik
3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Analyzing the cultural diversity of consumers in the global marketplace
Baltic journal of management
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
34
Journal of retailing and consumer services
13
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Econometric Institute research papers
1
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ECONIS (ZBW)
15
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1
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15
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1
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
2
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
3
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
4
Advertising and country-of-origin images as sources of
brand
equity and the moderating role of
brand
typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
5
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
6
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
7
Willingness to pay for organic products : differences between virtue and vice foods
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 167-180
Persistent link: https://www.econbiz.de/10009376054
Saved in:
8
The influence of ad-evoked feelings on
brand
evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
9
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
10
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
1
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