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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~isPartOf:"Legends in consumer behavior"
~isPartOf:"Theoretische Fundierung und praktische Relevanz der Handelsforschung"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Ermer, Beatrice"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Messe"
~subject:"Retail trade"
~subject:"Veranstaltungswirtschaft"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
~type_genre:"Systematic review"
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Belk, Russell W.
Diehl, Sandra
Ermer, Beatrice
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
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Analyzing the cultural diversity of consumers in the global marketplace
Customer Experience : Forum Dienstleistungsmanagement
Legends in consumer behavior
Theoretische Fundierung und praktische Relevanz der Handelsforschung
Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
Brand management ; Vol. 2
2
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Measuring and managing brands
2
SpringerLink / Bücher
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Edition Sigma
1
Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
Gabler Edition Wissenschaft
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Marketing-mix strategies - product strategy and promotion strategy
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
The evolution of brands : from signals of quality to storehouses of trust
1
The international review of retail, distribution and consumer research
1
Theoretical and empirical perspectives in critical marketing studies
1
Verbraucherforschung
1
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ECONIS (ZBW)
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30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
Saved in:
2
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
3
Legends in consumer behavior: Russell W. Belk
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383469
Saved in:
4
Magic and religion in consumption practices
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383772
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5
Discipline and liberation in consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383774
Saved in:
6
Collecting, luxury, and the production of consumer desire
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383775
Saved in:
7
Gift-giving, sharing, and consumption holidays
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383778
Saved in:
8
Globalism and consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383781
Saved in:
9
Historical and cultural approaches to consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383792
Saved in:
10
Consumer sense of self and identity
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383814
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