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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~subject:"Befragung"
~subject:"Belgien"
~subject:"Entscheidung"
~subject:"Entscheidungstheorie"
~subject:"Food"
~subject:"IT-gestütztes Marketing"
~subject:"Konsumentenverhalten"
~subject:"Lebensmittelkonsum"
~subject:"Market segmentation"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Nachhaltige Entwicklung"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Befragung
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563
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Geuens, Maggie
13
Vermeir, Iris
12
Van den Poel, Dirk
10
Van Kenhove, Patrick
8
De Bock, Tine
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Pandelaere, Mario
5
Pelsmacker, Patrick de
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
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4
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3
Boer, Johannes de
3
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3
Canniford, Robin
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3
Gorton, Matthew
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Grohmann, Bianca
3
Li, Tongzhe
3
Lowe, Ben
3
Mai, Robert
3
Messer, Kent D.
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Røpke, Inge
3
Spence, Mark T.
3
Van Kerckhove, Anneleen
3
Verbeke, Wim
3
Welsch, Heinz
3
Woisetschläger, David
3
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3
Yi, Youjae
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3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
European journal of marketing : EJM
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of retailing and consumer services
1,943
Journal of business research : JBR
1,922
International journal of consumer studies
768
International journal of hospitality management
725
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Working paper / National Bureau of Economic Research, Inc.
413
The journal of product & brand management
397
Asia Pacific journal of marketing and logistics
393
Journal of fashion marketing and management
366
The journal of brand management : an international journal
363
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
330
Journal of international consumer marketing
316
Journal of travel and tourism marketing
314
Journal of marketing management : MM
310
International journal of retail & distribution management
304
Journal of retailing
303
Tourism management : research, policies, practice
296
Journal of marketing communications
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
Marketing letters : a journal of research in marketing
290
Cogent business & management
289
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
285
Journal of marketing
279
The international review of retail, distribution and consumer research
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
276
Technological forecasting & social change : an international journal
268
Journal of the Academy of Marketing Science
266
Journal of business ethics : JOBE
262
International journal of contemporary hospitality management
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Young consumers : insight and ideas for responsible marketers
248
Journal of hospitality marketing & management
246
Marketing intelligence & planning
245
Food policy : economics planning and politics of food and agriculture
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ECONIS (ZBW)
569
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41
Self-congruity,
brand
attitude, and
brand
loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
42
Alternative panel models to evaluate the store
brand
market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
Saved in:
43
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
44
Antecedents and consequences of
brand
-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
45
Reasons for variation in SCR for private label brands
Dawes, John
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1804-1824
Persistent link: https://www.econbiz.de/10010205981
Saved in:
46
Patterns in competitive structure among retail finanical services brands
Dawes, John G.
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 924-942
Persistent link: https://www.econbiz.de/10010388103
Saved in:
47
Brand
communities : loyal to the community or the
brand
?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
Saved in:
48
Superstitious beliefs in consumer evaluation of
brand
logos : implications for corporate branding strategy
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 712-732
Persistent link: https://www.econbiz.de/10009567636
Saved in:
49
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
50
Young consumers'
brand
communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
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