//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Research series / Erasmus Universiteit Rotterdam"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
3
Beziehungsmarketing
1
Consumption theory
1
Cultural identity
1
Ethnic group
1
Ethnische Gruppe
1
Großbritannien
1
Konsumtheorie
1
Kulturelle Identität
1
Marketing theory
1
Marketingtheorie
1
Relationship marketing
1
Social integration
1
Soziale Integration
1
United Kingdom
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Hochschulschrift
1
Thesis
1
Language
All
English
3
Author
All
Laroche, Michel
Verhoef, Peter C.
Han, Heesup
34
Jang, Soocheong
30
Mattila, Anna S.
25
Geuens, Maggie
13
Line, Nathaniel D.
12
Wu, Luorong
12
Jeong, EunHa
11
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Zhang, Lu
11
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Kim, Woo Gon
10
Law, Chun Hung Roberts
10
Vermeir, Iris
10
Wei, Wei
10
Liu, Qing
9
Lu, Lu
9
Heo, Cindy Yoonjoung
8
Kim, DongHee
8
Kim, Jong-Hyeong
8
Kim, Seongseop
8
Lee, Seoki
8
Miao, Li
8
Cho, Meehee
7
Chua, Bee-Lia
7
Gursoy, Dogan
7
Guéguen, Nicolas
7
Jacob, Céline
7
Kang, Juhee
7
Lynn, Michael
7
Rahman, Imran
7
Seo, Soobin
7
Song, Hanqun
7
Wong, IpKin Anthony
7
Bilgihan, Anil
6
Gao, Yixing
6
Hwang, Jinsoo
6
Li, Hengyun
6
Magnini, Vincent P.
6
more ...
less ...
Published in...
All
Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of hospitality management
Marketing and multicultural diversity
Research series / Erasmus Universiteit Rotterdam
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
29
ERIM report series research in management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of retailing and consumer services
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
Journal of marketing
3
International marketing review
2
Journal of business ethics : JOBE
2
Journal of interactive marketing
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
Cross-cultural and critical perspectives on brands
1
Econometric Institute research papers
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of strategic e-business management
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International journal of retail & distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of service research : JSR
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Marketing accountability for marketing and non-marketing outcomes
1
Psychology & marketing
1
Routledge companions
1
The journal of consumer marketing
1
The service industries journal
1
Tinbergen Institute research series
1
Tourism management : research, policies, practice
1
Universia business review : UBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
2
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
3
Analyzing customer relationships: linking relational constructs and marketing instruments to customer behavior
Verhoef, Peter C.
-
2001
Persistent link: https://www.econbiz.de/10001690145
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->