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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Van Kenhove, Patrick"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
18
Ethics
4
Ethik
4
Belgien
3
Belgium
3
Angst
2
Anxiety
2
Beziehungsmarketing
2
Electric vehicle
2
Elektrofahrzeug
2
Ladendiebstahl
2
Prevention
2
Prävention
2
Relationship marketing
2
Risikoaversion
2
Risk aversion
2
Shoplifting
2
Theorie
2
Theory
2
Automotive industry
1
Behavioral economics
1
Brand image
1
Brand management
1
Business ethics
1
Comparison
1
Consumption theory
1
Cultural identity
1
Denmark
1
Dänemark
1
Early Adoption Target Markets
1
Eco-Friendly Functional Food
1
Ecological care
1
Economic ethics
1
Einzelhandel
1
Electric car adoption
1
Electric power industry
1
Elektrizitätswirtschaft
1
Emotion
1
Environmental consciousness
1
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Book / Working Paper
13
Article
5
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Arbeitspapier
13
Working Paper
13
Graue Literatur
10
Non-commercial literature
10
Aufsatz im Buch
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Language
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English
18
Author
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Laroche, Michel
Pelsmacker, Patrick de
Van Kenhove, Patrick
Verhoef, Peter C.
Han, Heesup
34
Jang, Soocheong
30
Mattila, Anna S.
25
Geuens, Maggie
13
Line, Nathaniel D.
12
Wu, Luorong
12
Jeong, EunHa
11
Van den Poel, Dirk
11
Zhang, Lu
11
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Kim, Woo Gon
10
Law, Chun Hung Roberts
10
Vermeir, Iris
10
Wei, Wei
10
Liu, Qing
9
Lu, Lu
9
Heo, Cindy Yoonjoung
8
Kim, DongHee
8
Kim, Jong-Hyeong
8
Kim, Seongseop
8
Lee, Seoki
8
Miao, Li
8
Cho, Meehee
7
Chua, Bee-Lia
7
Gursoy, Dogan
7
Guéguen, Nicolas
7
Jacob, Céline
7
Kang, Juhee
7
Lynn, Michael
7
Rahman, Imran
7
Seo, Soobin
7
Song, Hanqun
7
Wong, IpKin Anthony
7
Bilgihan, Anil
6
Gao, Yixing
6
Hwang, Jinsoo
6
Li, Hengyun
6
Magnini, Vincent P.
6
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Published in...
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of hospitality management
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
32
Journal of business ethics : JOBE
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing
6
Journal of retailing and consumer services
6
Journal of marketing communications
5
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of the Academy of Marketing Science
4
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing
2
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Econometric Institute research papers
1
Electronic commerce research
1
European journal of marketing : EJM
1
European retail research
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of management reviews : IJMR
1
International journal of retail & distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
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ECONIS (ZBW)
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1
The mediating role of anticipated guilt in consumers' ethical decision-making
Steenhaut, Sarah
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003331699
Saved in:
2
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
3
The emotional experience of guilt in ethically questionable consumer situations
Steenhaut, S.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332566
Saved in:
4
Exploring the impact of fear appeals on the prevention of shoplifting
De Bock, Tine
;
Vermeir, Iris
;
Pandelaere, Mario
;
Van …
-
2010
Persistent link: https://www.econbiz.de/10003937212
Saved in:
5
Consumer ethics: the role of self-regulatory focus
De Bock, Tine
;
Van Kenhove, Patrick
-
2010
Persistent link: https://www.econbiz.de/10003976116
Saved in:
6
Gender differences in double standards
Vermeir, Iris
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003491516
Saved in:
7
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
8
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
9
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
10
A taxonomy of consumer motives through preferred
brand
personality : empirical findings for 11 countries
Geeroms, Nele
;
Vermeir, Iris
;
Van Kenhove, Patrick
; …
-
2005
Persistent link: https://www.econbiz.de/10003242089
Saved in:
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