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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Belgium"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Belgium
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
7
Electric vehicle
2
Elektrofahrzeug
2
Automotive industry
1
Belgien
1
Beziehungsmarketing
1
Comparison
1
Consumption theory
1
Cultural identity
1
Denmark
1
Dänemark
1
Early Adoption Target Markets
1
Eco-Friendly Functional Food
1
Ecological care
1
Electric car adoption
1
Electric power industry
1
Elektrizitätswirtschaft
1
Environmental consciousness
1
Ethnic group
1
Ethnische Gruppe
1
Food
1
Functional food
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Funktionelle Lebensmittel
1
Green self-identity
1
Großbritannien
1
Italien
1
Italy
1
Kauf
1
Kfz-Industrie
1
Konsumtheorie
1
Kraftfahrzeug
1
Kulturelle Identität
1
Lebensmittel
1
Market segmentation
1
Moral obligation
1
Motivational Drivers and Barriers of Adoption
1
Motor vehicle
1
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English
7
Author
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Laroche, Michel
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
34
Jang, Soocheong
30
Mattila, Anna S.
25
Geuens, Maggie
16
Vermeir, Iris
13
Line, Nathaniel D.
12
Wu, Luorong
12
Jeong, EunHa
11
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Zhang, Lu
11
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Kim, Woo Gon
10
Law, Chun Hung Roberts
10
Wei, Wei
10
Liu, Qing
9
Lu, Lu
9
Heo, Cindy Yoonjoung
8
Kim, DongHee
8
Kim, Jong-Hyeong
8
Kim, Seongseop
8
Lee, Seoki
8
Miao, Li
8
Cho, Meehee
7
Chua, Bee-Lia
7
Gursoy, Dogan
7
Guéguen, Nicolas
7
Jacob, Céline
7
Kang, Juhee
7
Lynn, Michael
7
Rahman, Imran
7
Seo, Soobin
7
Song, Hanqun
7
Wong, IpKin Anthony
7
Bilgihan, Anil
6
Gao, Yixing
6
Hwang, Jinsoo
6
Li, Hengyun
6
Magnini, Vincent P.
6
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of hospitality management
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing
6
Journal of marketing communications
5
Journal of retailing and consumer services
5
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of the Academy of Marketing Science
4
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing
2
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Econometric Institute research papers
1
Electronic commerce research
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of management reviews : IJMR
1
International journal of retail & distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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ECONIS (ZBW)
7
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1
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
2
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
3
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
4
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
5
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
6
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
7
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
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