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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Functional food"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Functional food
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
14
Konsumentenverhalten
14
Beziehungsmarketing
5
Relationship marketing
5
Distribution channel
3
Vertriebsweg
3
Customer relationship management
2
E-commerce
2
Einzelhandel
2
Electric vehicle
2
Electronic Commerce
2
Elektrofahrzeug
2
Market segmentation
2
Online retailing
2
Online-Handel
2
Retail trade
2
Target group
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Advertising
1
Advertising effects
1
Automotive industry
1
Belgien
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Belgium
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Bio-Lebensmittel
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Brand image
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Brand management
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Catalog shopping
1
Cluster analysis
1
Clusteranalyse
1
Cognitive schemas
1
Comparison
1
Consumption theory
1
Cultural identity
1
Customer Effort Score
1
Customer feedback metrics
1
Customer retention
1
Customer satisfaction
1
Customer shopping journey
1
Denmark
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
De Angelis, Matteo
2
Moon, Sangkil
2
Aksehirli, Zeynep
1
Amatulli, Cesare
1
Amini, Mehdi
1
Appel, Gil
1
Barbarossa, Camilla
1
Barrot, Christian
1
Becker, Jan U.
1
Bodapati, Anand V.
1
Bonezzi, Andrea
1
Bowman, Douglas
1
Brengman, Malaika
1
Brunsø, Karen
1
Bucklin, Randolph E.
1
Chen, Xingyu
1
Colucci, Mariachiara
1
Coulter, Robin A.
1
De Keyser, Arne
1
East, Robert
1
Eelen, Jiska
1
Faure, Corinne
1
Geuens, Maggie
1
Guido, Gianluigi
1
Hammond, Kathy
1
Hennig-Thurau, Thorsten
1
Hervas-Drane, Andres
1
Hille, Stefanie Lena
1
Huang, Li
1
Hudson, Simon
1
Iacobucci, Dawn
1
Johnen, Marius
1
Kamakura, Wagner A.
1
Kim, Moon-Yong
1
Ko, Eunhee Emily
1
Konuş, Umut
1
Lackman, Andrew
1
Lago, Umberto
1
Lehmann, Donald R.
1
Libai, Barak
1
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of retailing and consumer services
4
Journal of electronic commerce research : JECR
2
Journal of promotion management : innovations in planning and applied research
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Challenges and trends in modern banking
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
International journal of business performance management
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
2
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The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
2
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
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