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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Barnes, Bradley R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Messer, Kent D."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Functional food
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
17
Brand management
3
Cultural identity
3
Globalisierung
3
Globalization
3
Kulturelle Identität
3
Markenführung
3
Electric vehicle
2
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Beziehungsmarketing
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17
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Barnes, Bradley R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Messer, Kent D.
Pelsmacker, Patrick de
Verhoef, Peter C.
Geuens, Maggie
13
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Vermeir, Iris
10
Christodoulides, George
5
De Bock, Tine
5
Magnusson, Peter
5
Pandelaere, Mario
5
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Hoffmann, Stefan
4
Michaelidou, Nina
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Aiking, Harry
3
Barbarossa, Camilla
3
Boer, Johannes de
3
Brengman, Malaika
3
Li, Tongzhe
3
Mai, Robert
3
Moons, Ingrid
3
Røpke, Inge
3
Van Kerckhove, Anneleen
3
Verbeke, Wim
3
Wang, Cheng Lu
3
Weijters, Bert
3
Welsch, Heinz
3
Agovino, Massimiliano
2
Aguilar, Francisco X.
2
Asche, Frank
2
Axsen, Jonn
2
Baecke, Philippe
2
Balabanis, George
2
Balderjahn, Ingo
2
Bergh, Jeroen C. J. M. van den
2
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
35
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
Psychology & marketing
5
Applied economics
4
Food policy : economics planning and politics of food and agriculture
4
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
Agricultural and resource economics review : ARER
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Applied economic perspectives and policy
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of marketing management : MM
2
The journal of product & brand management
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
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ECONIS (ZBW)
17
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17
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1
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
2
The importance of selecting the right messenger : a framed field experiment on recycled water products
Whiting, Alix
;
Kecinski, Maik
;
Li, Tongzhe
;
Messer, Kent D.
- In:
Ecological economics : the transdisciplinary journal of …
161
(
2019
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012178463
Saved in:
3
Brand
management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
4
Guest editorial:
Brand
management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
Saved in:
5
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
6
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
7
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
8
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
9
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
10
The influence of face and group orientation on the perception of luxury goods : a four market study of East Asian consumers
Monkhouse, Lien Le
;
Barnes, Bradley R.
;
Stephan, Ute
- In:
International marketing review
29
(
2012
)
6
,
pp. 647-672
Persistent link: https://www.econbiz.de/10009678937
Saved in:
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