Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Defever, Christine"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schillewaert, Niels"
~person:"Steenhaut, Sarah"
~person:"Van Kerckhove, Anneleen"
~person:"Verhoef, Peter C."
~subject:"Entscheidung"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 18 applied filters
Year of publication
From:
To:
Subject
All
Entscheidung
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
20
Beziehungsmarketing
4
Internet marketing
4
Online-Marketing
4
Relationship marketing
4
Distribution channel
2
E-commerce
2
Einzelhandel
2
Electric vehicle
2
Electronic Commerce
2
Elektrofahrzeug
2
Food
2
Internet
2
Lebensmittel
2
Mobile communications
2
Mobilkommunikation
2
Online retailing
2
Online-Handel
2
Retail trade
2
Social Web
2
Social values
2
Social web
2
Soziale Werte
2
Vertriebsweg
2
App adoption
1
Automotive industry
1
Behavioral economics
1
Belgien
1
Belgium
1
Benefits and cost of shopping
1
Big Data
1
Big data
1
Brand image
1
Brand management
1
Cognition
1
Comparison
1
Consumer-brand engagement
1
Consumers' online brand-related activities
1
Consumption theory
1
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
11
Book / Working Paper
9
Type of publication (narrower categories)
All
Arbeitspapier
9
Working Paper
9
Article in journal
8
Aufsatz in Zeitschrift
8
Graue Literatur
8
Non-commercial literature
8
Aufsatz im Buch
3
Book section
3
more ...
less ...
Language
All
English
20
Author
All
Defever, Christine
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schillewaert, Niels
Steenhaut, Sarah
Van Kerckhove, Anneleen
Verhoef, Peter C.
Geuens, Maggie
13
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Vermeir, Iris
10
De Bock, Tine
5
Hoffmann, Stefan
5
Pandelaere, Mario
5
Pauwels, Koen
5
Hoffman, Donna L.
4
Labrecque, Lauren I.
4
Mai, Robert
4
Noort, Guda van
4
Novak, Thomas P.
4
Aiking, Harry
3
Barbarossa, Camilla
3
Bijmolt, Tammo H. A.
3
Boer, Johannes de
3
Brengman, Malaika
3
Eigenraam, Anniek W.
3
Hofacker, Charles F.
3
Li, Tongzhe
3
Malthouse, Edward C.
3
Messer, Kent D.
3
Moons, Ingrid
3
Røpke, Inge
3
Shankar, Venkatesh
3
Spann, Martin
3
Verbeke, Wim
3
Verlegh, Peeter
3
Weijters, Bert
3
Welsch, Heinz
3
Agovino, Massimiliano
2
Aguilar, Francisco X.
2
Asche, Frank
2
Axsen, Jonn
2
Bacile, Todd J.
2
Baecke, Philippe
2
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Published in...
All
Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
38
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
Journal of marketing communications
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
The journal of brand management : an international journal
4
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Marketing letters : a journal of research in marketing
3
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
2
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
3
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
4
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
5
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
6
The relationship between consumers' unethical behavior and customer loyalty in a retail environment
Van Kenhove, Patrick
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749535
Saved in:
7
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
8
The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802883
Saved in:
9
The impact of associative advertising on personal values and behavior
Defever, Christine
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802892
Saved in:
10
Involvement on attitude-decision consistency in a memory-based decision context
Van Kerckhove, Anneleen
;
Vermeir, Iris
;
Geuens, Maggie
-
2009
Persistent link: https://www.econbiz.de/10003936788
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
