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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Blackhurst, Michael F."
~person:"Defever, Christine"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Schillewaert, Niels"
~person:"Van Kerckhove, Anneleen"
~person:"Verbeke, Wim"
~person:"Verhelst, Benjamin"
~person:"Verhoef, Peter C."
~subject:"Decision"
~subject:"Entscheidung"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Theory"
~subject:"Viral marketing"
~type_genre:"Book section"
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Blackhurst, Michael F.
Defever, Christine
Laroche, Michel
Loureiro, Sandra Maria Correia
Schillewaert, Niels
Van Kerckhove, Anneleen
Verbeke, Wim
Verhelst, Benjamin
Verhoef, Peter C.
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Challenges and trends in modern banking
1
Cross-cultural and critical perspectives on brands
1
E-business : state of the art of ICT based challenges and solutions
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
Marketing accountability for marketing and non-marketing outcomes
1
New approaches to food-safety economics : [papers presented at a Frontis Workshop on New Approaches to Food-Safety Economics, held at Wageningen, the Netherlands, 14 - 17 April 2002]
1
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
2
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
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