//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Defever, Christine"
~person:"Geuens, Maggie"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schillewaert, Niels"
~person:"Steenhaut, Sarah"
~person:"Van Kerckhove, Anneleen"
~person:"Verhoef, Peter C."
~subject:"Entscheidung"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Arbeitspapier"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 20 applied filters
Year of publication
From:
To:
Subject
All
Entscheidung
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
17
Belgien
5
Belgium
5
Jugendliche
4
Youth
4
Social psychology
3
Sozialpsychologie
3
Advertising
2
Beziehungsmarketing
2
Brand
2
Emotion
2
Freizeit
2
Gesundheitsrisiko
2
Health risk
2
Innovation
2
Leisure
2
Markenartikel
2
Relationship marketing
2
Theorie
2
Theory
2
Werbung
2
Airport
1
Behavioral economics
1
Behaviour
1
Brand image
1
Brand management
1
Classification
1
Cognition
1
Decision
1
Decision theory
1
EU countries
1
EU-Staaten
1
Eating habit
1
Einzelhandel
1
Entscheidungstheorie
1
Environmental consciousness
1
Ernährungsverhalten
1
Experiment
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
17
Type of publication (narrower categories)
All
Arbeitspapier
Graue Literatur
Working Paper
17
Non-commercial literature
13
Aufsatz im Buch
3
Book section
3
Article in journal
2
Aufsatz in Zeitschrift
2
more ...
less ...
Language
All
English
17
Author
All
Defever, Christine
Geuens, Maggie
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schillewaert, Niels
Steenhaut, Sarah
Van Kerckhove, Anneleen
Verhoef, Peter C.
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Vermeir, Iris
10
De Bock, Tine
5
Pandelaere, Mario
5
Brengman, Malaika
3
Verbeke, Wim
3
Weijters, Bert
3
Baecke, Philippe
2
Buckinx, Wouter
2
De Wulf, Kristof
2
Faseur, Tine
2
Larivière, Bart
2
Pozzi, Lorenzo
2
Schoors, Koen
2
Van Den Heuvel, Milan
2
Vandecasteele, Bert
2
Adams, Leen
1
Boudt, Kris
1
Briers, Barbara
1
Brunsø, Karen
1
Burez, Jonathan
1
De Cannière, Marie Hélène
1
De Houwer, Jan
1
De Man, Stefanie
1
Geeroms, Nele
1
Gemmel, Paul
1
Hendrickx, Hendrik
1
Huyghe, E.
1
Janssens, Kim
1
Lembregts, Christophe
1
Maes, Ann
1
Pieniak, Zuzanna
1
Poels, Geert
1
Prinzie, Anita
1
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Published in...
All
Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
ERIM report series research in management
6
Econometric Institute research papers
1
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A new measure of
brand
personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
2
The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen
;
Faseur, Tine
;
Geuens, Maggie
-
2010
Persistent link: https://www.econbiz.de/10008821774
Saved in:
3
The relationship between consumers' unethical behavior and customer loyalty in a retail environment
Van Kenhove, Patrick
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749535
Saved in:
4
The four dimensional impact of color on shoppers' emotions
Brengman, Malaika
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924707
Saved in:
5
Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation
Brengman, Malaika
;
Geuens, Maggie
;
Weijters, Bert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924740
Saved in:
6
Developing a typology of airport shoppers
Geuens, Maggie
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924756
Saved in:
7
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
8
Motivated consumer innovativeness : concept and measurement
Vandecasteele, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787810
Saved in:
9
The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802883
Saved in:
10
The impact of associative advertising on personal values and behavior
Defever, Christine
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802892
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->