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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Defever, Christine"
~person:"Geuens, Maggie"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schillewaert, Niels"
~person:"Van Kerckhove, Anneleen"
~person:"Van den Poel, Dirk"
~person:"Verhelst, Benjamin"
~person:"Verhoef, Peter C."
~subject:"Befragung"
~subject:"Entscheidung"
~subject:"Entscheidungstheorie"
~subject:"IT-gestütztes Marketing"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Graue Literatur"
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Befragung
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Entscheidungstheorie
IT-gestütztes Marketing
Konsumentenverhalten
Marktsegmentierung
Mode
Relationship marketing
Viral marketing
Consumer behaviour
22
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Defever, Christine
Geuens, Maggie
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schillewaert, Niels
Van Kerckhove, Anneleen
Van den Poel, Dirk
Verhelst, Benjamin
Verhoef, Peter C.
Vermeir, Iris
9
Van Kenhove, Patrick
8
De Bock, Tine
5
Pandelaere, Mario
5
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3
Baecke, Philippe
2
Buckinx, Wouter
2
Faseur, Tine
2
Larivière, Bart
2
Pozzi, Lorenzo
2
Vandecasteele, Bert
2
Weijters, Bert
2
Adams, Leen
1
Briers, Barbara
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1
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1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
ERIM report series research in management
2
Econometric Institute research papers
1
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ECONIS (ZBW)
22
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1
A new measure of
brand
personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
2
The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen
;
Faseur, Tine
;
Geuens, Maggie
-
2010
Persistent link: https://www.econbiz.de/10008821774
Saved in:
3
Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407628
Saved in:
4
Predicting mail-order repeat buying : which variables matter ?
Van den Poel, Dirk
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811629
Saved in:
5
Predicting online purchasing behavior
Buckinx, Wouter
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812651
Saved in:
6
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
7
Why promotion strategies based on market basket analysis do not work
Vindevogel, Bernd
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002397202
Saved in:
8
Predicting customer retention and profitability by using random forests and regression forests techniques
Larivière, Bart
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002593764
Saved in:
9
Motivated consumer innovativeness : concept and measurement
Vandecasteele, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787810
Saved in:
10
The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802883
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