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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Defever, Christine"
~person:"Geuens, Maggie"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Schillewaert, Niels"
~person:"Van Kerckhove, Anneleen"
~person:"Verbeke, Wim"
~person:"Verhelst, Benjamin"
~person:"Verhoef, Peter C."
~subject:"Decision"
~subject:"Entscheidung"
~subject:"Food consumption"
~subject:"Konsumentenverhalten"
~subject:"Konsumgesellschaft"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Präferenztheorie"
~subject:"Theory"
~subject:"Viral marketing"
~subject:"Youth"
~type_genre:"Arbeitspapier"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
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Defever, Christine
Geuens, Maggie
Laroche, Michel
Loureiro, Sandra Maria Correia
Schillewaert, Niels
Van Kerckhove, Anneleen
Verbeke, Wim
Verhelst, Benjamin
Verhoef, Peter C.
Vermeir, Iris
13
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11
Van den Poel, Dirk
11
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5
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5
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2
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2
Faseur, Tine
2
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2
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2
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2
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2
Van Den Heuvel, Milan
2
Vandecasteele, Bert
2
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
ERIM report series research in management
6
Econometric Institute research papers
1
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All
ECONIS (ZBW)
22
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A new measure of
brand
personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
2
Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003243515
Saved in:
3
Sustainable food consumption : exploring the consumer attitude - behaviour GAP
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400470
Saved in:
4
The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen
;
Faseur, Tine
;
Geuens, Maggie
-
2010
Persistent link: https://www.econbiz.de/10008821774
Saved in:
5
Need for closure and leisure of youngsters
Vermeir, Iris
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400483
Saved in:
6
Need for closure, gender and social self-esteem of youngsters
Vermeir, Iris
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400707
Saved in:
7
Need for closure and youngsters' leisure time preferences
Vermeir, Iris
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003089887
Saved in:
8
Using the right emotion to promote the right product to the right person
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649159
Saved in:
9
Motivated consumer innovativeness : concept and measurement
Vandecasteele, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787810
Saved in:
10
Consumer innovativeness and GLB : a comparative study
Vandecasteele, Bert
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003331314
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