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A new measure of brand personality
Geuens, Maggie (contributor); Weijters, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787830
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The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen; Faseur, Tine; Geuens, Maggie - 2010
Persistent link: https://www.econbiz.de/10008821774
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Using the right emotion to promote the right product to the right person
Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2008
Persistent link: https://www.econbiz.de/10003649159
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Motivated consumer innovativeness : concept and measurement
Vandecasteele, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787810
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Consumer innovativeness and GLB : a comparative study
Vandecasteele, Bert (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003331314
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The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003332091
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Can buy me love : how mating cues influence single men's interest in high-status consumer goods
Janssens, Kim (contributor) - 2009
Persistent link: https://www.econbiz.de/10003854179
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Involvement on attitude-decision consistency in a memory-based decision context
Van Kerckhove, Anneleen; Vermeir, Iris; Geuens, Maggie - 2009
Persistent link: https://www.econbiz.de/10003936788
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Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - 2011
Persistent link: https://www.econbiz.de/10008810420
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Can fat taxes and package size restrictions stimulate healthy food choices?
Huyghe, E.; Van Kerckhove, Anneleen - 2013
Persistent link: https://www.econbiz.de/10010256395