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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~subject:"Decision"
~subject:"Entscheidung"
~subject:"Konsumentenverhalten"
~subject:"Lebensmittelkonsum"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Präferenztheorie"
~subject:"Theory"
~subject:"Viral marketing"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
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Decision
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Präferenztheorie
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Viral marketing
Consumer behaviour
40
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Geuens, Maggie
10
Van den Poel, Dirk
10
Vermeir, Iris
9
Van Kenhove, Patrick
8
De Bock, Tine
5
Pandelaere, Mario
5
Van Kerckhove, Anneleen
3
Verbeke, Wim
3
Baecke, Philippe
2
Buckinx, Wouter
2
Faseur, Tine
2
Larivière, Bart
2
Pelsmacker, Patrick de
2
Pozzi, Lorenzo
2
Vandecasteele, Bert
2
Weijters, Bert
2
Adams, Leen
1
Briers, Barbara
1
Brunsø, Karen
1
De Cannière, Marie Hélène
1
De Houwer, Jan
1
De Wulf, Kristof
1
Defever, Christine
1
Huyghe, E.
1
Janssens, Kim
1
Lembregts, Christophe
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Maes, Ann
1
Pieniak, Zuzanna
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Poels, Geert
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Prinzie, Anita
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Roe, Keith
1
Schillewaert, Niels
1
Schoors, Koen
1
Steenhaut, Sarah
1
Van Den Heuvel, Milan
1
Vandermarliere, Benjamin
1
Vantomme, Delphine
1
Verhelst, Benjamin
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Working paper / National Bureau of Economic Research, Inc.
425
Discussion paper / Centre for Economic Policy Research
178
CESifo working papers
166
Discussion paper series / IZA
125
Discussion paper
122
NBER working paper series
122
Discussion papers / CEPR
121
Working paper
119
Faculty & research / Insead : working paper series
110
Discussion paper / Tinbergen Institute
98
Working paper series
67
Working papers / Harvard Business School, Division of Research
56
Working paper series / European Central Bank
44
Working papers / TSE : WP
42
Discussion paper / Center for Economic Research, Tilburg University
40
Working papers / Federal Reserve Bank of Boston
39
Working papers
37
Finance and economics discussion series
36
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
34
Discussion paper series
33
Ruhr economic papers
33
Discussion papers / Deutsches Institut für Wirtschaftsforschung
31
Discussion paper / Institute of Social and Economic Research
30
Working papers in economics and statistics
27
Department of Economics discussion paper series / University of Oxford
26
Working paper / Indian Institute of Management, Ahmedabad
26
DNB working paper
25
ERIM report series research in management
25
Working paper / The Economic and Social Research Institute
25
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
25
Cowles Foundation discussion paper
24
Working paper series / University of Zurich, Department of Economics
24
Working papers in economics
22
CORE discussion paper : DP
21
ESMT working paper
21
Economic research report
21
Simon Business School working paper
21
Working paper / The Aarhus School of Business, Centre for Market Surveillance, Research and Strategy for the Food Sector
21
Cambridge working papers in economics
20
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1
A new measure of
brand
personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
2
Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407628
Saved in:
3
Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003243515
Saved in:
4
Sustainable food consumption : exploring the consumer attitude - behaviour GAP
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400470
Saved in:
5
The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen
;
Faseur, Tine
;
Geuens, Maggie
-
2010
Persistent link: https://www.econbiz.de/10008821774
Saved in:
6
Using the right emotion to promote the right product to the right person
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649159
Saved in:
7
Motivated consumer innovativeness : concept and measurement
Vandecasteele, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787810
Saved in:
8
Consumer innovativeness and GLB : a comparative study
Vandecasteele, Bert
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003331314
Saved in:
9
The mediating role of anticipated guilt in consumers' ethical decision-making
Steenhaut, Sarah
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003331699
Saved in:
10
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
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