Because a firm's plans are impinged upon by a variety of market forces, a set of microeconomic tools should necessarily be applied to strengthen strategic forecasting and policy formulation. There exists a body of evidence in strategic planning which confirms that an understanding of supply and...

This paper presents the logistics if source of competitive advantage. Logistics can offer a source of competitive advantage, such as a superior position compared to the competitors regarding cost reductions, service diversity and satisfaction of consumer requirements. The logistic activities...

This paper presents the connection between logistics and customer service. The customer service is one the most powerful elements available of the organization in the search competitive advantage, but the least well managed. The message of this article is that performance of customer service...