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Areas of social and economic policy in the food of the region (on materials of the Perm region).
Radosteva, Elvira - In: Annals of marketing-mba 4 (2011) 11
The paper was identified the major trends in food consumption population of Perm area; was determined by socio-economic importance of providing social assistance to poor food categories of the population.
Persistent link: https://www.econbiz.de/10010857463
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Problems of marketing in small innovative enterprises.
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba 4 (2011) 11
Article is devoted to the continuation of the study hypotheses on the relationship between marketing and life cycle of … analysis, showing the feature in the marketing of innovative enterprises. …
Persistent link: https://www.econbiz.de/10010857478
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The state and public support for small enterprise (SME) in Russia.
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba 2 (2012) 6
issues of consultancy support to small and medium enterprises. Displaying the virtual absence of marketing support for …
Persistent link: https://www.econbiz.de/10010555535
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Characterization and analysis of internal and external environment of the company MGDL (brand Fly) in Russia.
Suleymanova, Elena - In: Annals of marketing-mba 4 (2011) 11
The question of compliance with environmental conditions and opportunities for the company's organizational structure and strategy of the present article. The submissions are some data about the dynamics of the mobile phone market in Russia. The main trends of its development and basic consumer...
Persistent link: https://www.econbiz.de/10010857498
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Impact of marketing on the lifecycle of small businesses in Russia.
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba 3 (2012) 11
insufficient "entrepreneurship talent" of their owners. At the same time, marketing (as a research and practical field) is seen … only as a supplement to business. However, marketing is not just a functional component of the business; it is also the … basis of its organization and philosophy. This article describes the influence of marketing on small businesses, researching …
Persistent link: https://www.econbiz.de/10010857455
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Marketing and key success factors in wholesale trade
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba (2010) 1
marketing strategies for the wholesale trade company. …
Persistent link: https://www.econbiz.de/10010857468
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The role of the education system in the business. Review Kaufman Josh "The Personal MBA".
Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba 3 (2012) 11
The problem of the system of education will be more acute in the context of new information capabilities. Freedom of information leads to the problem of selecting relevant and reliable knowledge and competencies. Disclosure of the associated problems this article is about.
Persistent link: https://www.econbiz.de/10010857476
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Using the «price of indifference» to assess the competitiveness of hotels (on the example of San Felipe Hotel 4 *, Sol Puerto Playa 4 *, Sol Tenerife 4 *, Tenerife Playa 4 *, Tenerife Princess 4 * - Tenerife, Spain).
Kosarinskaya, Irina - In: Annals of marketing-mba 2 (2010)
The analysis of the competitive advantages of 4-star hotels (the island of Tenerife, Spain) for Russian tourists, with the use of parametric indicators and the calculation of the price of indifference. " The conclusions and proposed recommendations.
Persistent link: https://www.econbiz.de/10008499718
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Determination of competitive hotels by price indifference (for example, hotel Alborada, Bonanza, California, Maravilla, MaliaLa Paz - Tenerife, Spain) .
Suleymanova, Elena - In: Annals of marketing-mba 2 (2010)
The results of research on pricing tourist product: vacation apartments - hotels in Tenerife (Spain) for Russian tourists. The following use of the technique of "price of indifference" to identify competitive advantages.
Persistent link: https://www.econbiz.de/10008499719
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Analysis of pricing hotels with price of indifference (example hotels La Plantacion 5 *, Mediterranean Palace 5 *, Regency Country Club 5 *, Roca Nivaria 5 *, Royal Garden Villas 5 * - Tenerife, Spain).
Golubnik, Andrew - In: Annals of marketing-mba 2 (2010)
Parametrical indicators analyzed for group of hotels on "price of indifference". Made recommendations on pricing and development of competitive advantage in the tourist product: rest in a selected group of hotels in Tenerife (Spain) for Russian tourists.
Persistent link: https://www.econbiz.de/10008499721