This article highlights an intriguing finding that the duration of use significantly affects consumers' choice of acquisition mode. When the duration is short, renting is preferred, while buying is preferred for longer durations, even when the economic consequences of both choices are exactly...

This article highlights an intriguing finding that consumers are averse to wasting even items gotten for free, and provides waste-aversion as an explanation for the prevalence of store promotions that at first glance appear to be unprofitable to a store.