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The moderating effects of prior trust on consumer responses to firm failures
Raju, Sekar; Rajagopal, Priyali; Murdock, Mitchel R. - In: Journal of business research : JBR 122 (2021), pp. 24-37
Persistent link: https://www.econbiz.de/10012420332
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Brand afterlife : transference to alternate brands following corporate failure
Russell, Cristel Antonia; Schau, Hope Jensen; Bliese, Paul - In: Journal of business research : JBR 97 (2019), pp. 257-267
Persistent link: https://www.econbiz.de/10012002959
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Consumers' interplays between solidity and liquidity in life : insights from tattoo consumption
Steadman, Chloe; Banister, Emma; Medway, Dominic - In: Journal of business research : JBR 164 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014303787
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The role of consumers' network positions on information-seeking behavior of experts and novices : a power perspective
Lee, Seung Hwan Mark - In: Journal of business research : JBR 67 (2014) 1, pp. 2853-2859
Persistent link: https://www.econbiz.de/10010235307
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New product adoption in social networks : why direction matters
Hinz, Oliver; Schulze, Christian; Takac, Carsten - In: Journal of business research : JBR 67 (2014) 1, pp. 2836-2844
Persistent link: https://www.econbiz.de/10010235309
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Brand Networks as the Interplay of identities, selves, and turtles : commentary on "Interplay between intended brand identity and identities in a Nike related brand community : co-...
Kozinets, Robert V. - In: Journal of business research : JBR 70 (2017), pp. 441-442
Persistent link: https://www.econbiz.de/10011620568
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Ad networks and consumer tracking
D'Annunzio, Anna; Russo, Antonio - In: Management science : journal of the Institute for … 66 (2020) 11, pp. 5040-5058
Persistent link: https://www.econbiz.de/10012390759
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Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
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Product differentiation and consumption efficiency in mortgage markets
Ward, Damian Robert - In: Journal of business research : JBR 62 (2009) 8, pp. 805-809
Persistent link: https://www.econbiz.de/10003861052
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Product variety and endogenous pricing with evaluation costs
Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 55 (2009) 8, pp. 1338-1346
Persistent link: https://www.econbiz.de/10003885399