Narrow search
Showing 1 - 5 of 5
Cover Image
Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent D.; Kaiser, Harry M.; Payne, Collin; … - In: Applied economics 43 (2011) 10/12, pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
Cover Image
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris; Gierl, Heribert; Richard, Marie-Odile; … - In: Journal of business research : JBR 141 (2022), pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Cover Image
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris; Gierl, Heribert; Richard, Marie-Odile - In: Journal of business research : JBR 121 (2020), pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Cover Image
Larger partitions lead to larger sales : divided grocery carts alter purchase norms and increase sales
Wansink, Brian; Soman, Dilip; Herbst, Kenneth C. - In: Journal of business research : JBR 75 (2017), pp. 202-209
Persistent link: https://www.econbiz.de/10011699851
Cover Image
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business research : JBR 102 (2019), pp. 288-297
Persistent link: https://www.econbiz.de/10012104002