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Stretching firm and brand reputation
Cabral, Luís M. B. - In: The Rand journal of economics 31 (2000) 4, pp. 658-673
Persistent link: https://www.econbiz.de/10001557465
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How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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Customer poaching and brand switching
Fudenberg, Drew; Tirole, Jean - In: The Rand journal of economics 31 (2000) 4, pp. 634-657
Persistent link: https://www.econbiz.de/10001557464
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Do firms always benefit from the presence of active customers?
Laussel, Didier - In: Applied economics 55 (2023) 20, pp. 2292-2307
Persistent link: https://www.econbiz.de/10014294919
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Market diffusion with two-sided learning
Bergemann, Dirk - In: The Rand journal of economics 28 (1997) 4, pp. 773-795
Persistent link: https://www.econbiz.de/10001230965
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Targeting in advertising markets : implications for offline versus online media
Bergemann, Dirk; Bonatti, Alessandro - In: The Rand journal of economics 42 (2011) 3, pp. 417-443
Persistent link: https://www.econbiz.de/10009377458
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Platform design biases in ad-funded two-sided markets
Choi, Jay Pil; Jeon, Doh-Shin - In: The Rand journal of economics 54 (2023) 2, pp. 240-267
Persistent link: https://www.econbiz.de/10014289623
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Brand names, ignorance, and quality guaranteeing premiums
Lott, John R. - In: Applied economics 20 (1988) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10001047165
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Properties of scoring auctions
Asker, John; Cantillon, Estelle - In: The Rand journal of economics 39 (2008) 1, pp. 69-85
Persistent link: https://www.econbiz.de/10003713140
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Sales and consumer inventory
Hendel, Igal; Nevo, Aviv - In: The Rand journal of economics 37 (2006) 3, pp. 543-561
Persistent link: https://www.econbiz.de/10003462986