Narrow search
Showing 1 - 5 of 5
Cover Image
Advertising media strategies in the film industry
Elliott, Caroline; Simmons, Robert - In: Applied economics 43 (2011) 28/30, pp. 4461-4468
Persistent link: https://www.econbiz.de/10009388115
Cover Image
The strategic nature of advertising in segmented markets
Depken, Craig A.; Snow, Arthur - In: Applied economics 40 (2008) 22/24, pp. 2987-2994
Persistent link: https://www.econbiz.de/10003803807
Cover Image
Successful movies : a preliminary empirical analysis
Smith, Sharon P.; Smith, V. Kerry - In: Applied economics 18 (1986) 5, pp. 501-507
Persistent link: https://www.econbiz.de/10003682104
Cover Image
Do expert reviews affect the decision to see motion pictures in movie theatres? : an experimental approach
Thrane, Christer - In: Applied economics 50 (2018) 28, pp. 3066-3075
Persistent link: https://www.econbiz.de/10012037541
Cover Image
Do movie contents influence box-office revenues?
Garcia-del-Barrio, Pedro; Zarco, Hugo - In: Applied economics 49 (2017) 17, pp. 1679-1688
Persistent link: https://www.econbiz.de/10011813519