Pare, Vipul; Pourazad, Naser - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 5, pp. 1160-1177
Purpose The purpose of this paper is to examine the extent to which Indian consumers of different demographic groups vary in terms of shopping mall visits (frequency of visit, hours spent in the mall, and number of shops visited) and purchase behaviour (total money spent, number of shops...