the authenticity of a human brand with which they are associated. And also the study to investigate the causal … relationship between attributions of human brand and consumer-brand relationships, brand attitudes, and purchase intention. An … information-treating process based on the authenticity of a human brand and message type. The results indicate the existence of a …

Brand BASF -- Markenrelaunch und Markenmigration -- Westfälische Provinzial Versicherung: Relaunch einer Traditionsmarke …: Integrierte Umsetzung der Marke an allen Kontaktpunkten -- Customer Relationship Management der BMW Group -- Brand Community …. Beirat von ESCH. The Brand Consultants. Dr. Wolfgang Armbrecht ist General Director MINI Brand Management. …

, Markenmigration, Markenführung nach innen, Corporate Brand Management, Store Brands und Brand Performance Measurement ergänzt. Prof …

and a sponsoring brand is related to brand image or brand attitude formation. An experimental design was used to test the … in the experimental results, sports sponsorship affects corporate brand attitude and purchase intention. …