//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Global business review"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~person:"Sarkar, Juhi Gahlot"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"India"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Brand image
E-commerce
India
Beziehungsmarketing
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Advergame experiences
1
Brand
1
Brand loyalty
1
Computerspiel
1
Consumer-brand relationship quality
1
Hedonic reward
1
Indien
1
Jugendliche
1
Markenartikel
1
Markentreue
1
Utilitarian reward
1
Video game
1
Youth
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Sarkar, Juhi Gahlot
Chawla, Deepak
6
Chen, Jiawen
3
Cheng, Julian Ming Sung
3
Datta, Biplab
3
Joshi, Himanshu
3
Liao, Junyun
3
Liu, Matthew Tingchi
3
Sondhi, Neena
3
Tripathi, Vibhuti
3
Ahn, Jiseon
2
Arsalan Najmi
2
Bapat, Dhananjay
2
Basu, Rituparna
2
Beig, Faseeh Amin
2
Chen, Tser-yieth
2
Chu, Rongwei
2
Das, Gopal
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Gorostidi-Martinez, Haritz
2
Guin, Kalyan Kumar
2
Gupta, Ashish
2
Gupta, Nitin
2
Hong, Zhao
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Khare, Arpita
2
Le, Angelina Nhat Hanh
2
Mahara, Tripti
2
Misra, Richa
2
Nika, Fayaz Ahmad
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Shukla, Mahima
2
Sofi, Shakeel Ahmad
2
Suha Fouad Salem
2
Tandon, Anushree
2
Xu, Weimin
2
Yadav, Rohit
2
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Global business review
International journal of electronic customer relationship management : IJECRM
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Society and business review
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers'
brand
patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->