Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Global business review"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"E-commerce"
~subject:"Marketingmanagement"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
E-commerce
Marketingmanagement
Konsumentenverhalten
557
Consumer behaviour
555
Beziehungsmarketing
123
Brand image
121
Markenimage
121
Relationship marketing
121
Brand management
118
Markenführung
118
Customer satisfaction
82
Kundenzufriedenheit
82
Online-Handel
75
Online retailing
74
Brand
64
Markenartikel
64
India
60
Indien
60
Dienstleistungsqualität
57
Service quality
57
China
50
Electronic Commerce
49
Internet marketing
43
Online-Marketing
43
Social Web
42
Social web
42
Advertising effects
40
Werbewirkung
40
Innovation adoption
36
Innovationsakzeptanz
36
Confidence
31
Vertrauen
31
Einzelhandel
29
Retail trade
29
Viral marketing
29
Virales Marketing
29
Advertising
28
Marketing management
28
Werbung
28
Designation of origin
27
more ...
less ...
Online availability
All
Undetermined
43
Free
1
Type of publication
All
Article
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
78
Aufsatz in Zeitschrift
78
Language
All
English
78
Author
All
Ahn, Jiseon
2
Arsalan Najmi
2
Bruwer, Johan
2
Liu, Matthew Tingchi
2
Mahara, Tripti
2
Yadav, Rohit
2
Ahmad, Wasim
1
Ahmed, Waqar
1
Al-Hawari, Mohd Ahmad
1
Al-nassar, Bilal Ali Yaseen
1
Alanadoly, Alshaimaa Bahgat
1
Algharabat, Raed S.
1
Almossawi, Mohammed M.
1
Alryalat, Mohammad Abdallah Ali
1
Anand, Vijeta
1
Ang, Sheng
1
Arora, Sourabh
1
Bandyopadhyay, Argho
1
Bastian, Susan
1
Basu, Rituparna
1
Bautista, Reynaldo
1
Bedi, Sarbjit Singh
1
Beig, Faseeh Amin
1
Bhat, Savita
1
Bhattacharya, Arijit
1
Bhattacharya, Subhajit
1
Boas, Vânia Vilas
1
Brock, James L.
1
Brooksbank, Roger
1
Casidy, Riza
1
Chai Har Lee
1
Chakraborty, Uttam
1
Cham Tat Huei
1
Chandra, Bibhas
1
Chang, En Chi
1
Chao, Chih-Wei
1
Chawla, Deepak
1
Chen, Tingzhen
1
Chen, Tser-yieth
1
Cheng, Julian Ming Sung
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Global business review
International journal of electronic customer relationship management : IJECRM
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
206
Journal of business research : JBR
142
Journal of internet commerce
59
Electronic commerce research
54
International journal of electronic marketing and retailing : IJEMR
49
Journal of retailing
44
Journal of marketing
42
Journal of marketing communications
40
International journal of internet marketing and advertising : IJIMA
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
International journal of e-business research : an official publication of the Information Resources Management Association
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Cogent business & management
37
Information systems research : ISR
37
International journal of retail & distribution management
37
Psychology & marketing
37
International journal of business information systems : IJBIS
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of the Academy of Marketing Science
34
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
32
European journal of marketing : EJM
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
The journal of brand management : an international journal
30
The journal of product & brand management
29
International journal of hospitality management
28
Journal of management information systems : JMIS
28
Journal of marketing management : MM
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
The international review of retail, distribution and consumer research
28
Electronic commerce research and applications
27
Journal of fashion marketing and management
27
Journal of strategic marketing
27
International journal of consumer studies
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Marketing intelligence & planning
24
The journal of consumer marketing
24
Business horizons
23
Journal of electronic commerce research : JECR
23
International journal of electronic commerce : IJEC
22
more ...
less ...
Source
All
ECONIS (ZBW)
78
Showing
1
-
10
of
78
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
2
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
3
Measuring consumers' preferences and attitudes towards branded petrol : an initial instigation of the branded petrol market
Dugar, Anurag
- In:
Global business review
14
(
2013
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10009746403
Saved in:
4
Use of real-life imagery and words in luxury
brand
trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
5
The socio-demographic profile of Generation Y online shoppers in Taiwan
Lai, I. K. W.
;
Liang, D.
- In:
International journal of electronic customer …
3
(
2009
)
2
,
pp. 132-148
Persistent link: https://www.econbiz.de/10003850194
Saved in:
6
Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
7
An empirical study of factors affecting customer loyalty in e-business : a predictive study in selected states of India
Mackasare, Swapnil
;
Chowdhury, Sanjit Roy
- In:
International journal of electronic customer …
11
(
2017/2018
)
3
,
pp. 203-236
Persistent link: https://www.econbiz.de/10011966932
Saved in:
8
The role of technical and relational factors in trust and predisposition for online commerce : digital markets and consumer perspective
Boas, Vânia Vilas
;
Sousa, Bruno
- In:
International journal of electronic customer …
13
(
2021
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10012939798
Saved in:
9
Consumer decision-making style of Gen Z : a generational cohort analysis
Thangavel, Packiaraj
;
Pathak, Pramod
;
Chandra, Bibhas
- In:
Global business review
23
(
2022
)
3
,
pp. 710-728
Persistent link: https://www.econbiz.de/10013256869
Saved in:
10
Testing cloud computing for customer satisfaction and loyalty
Guimaraes, Tor
;
Paranjape, Ketan
- In:
International journal of electronic customer …
8
(
2014
)
1/3
,
pp. 72-86
Persistent link: https://www.econbiz.de/10011471138
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
